ŌURA, the company behind the Oura Ring, has reached a significant milestone in its journey to transform personal health. Since launching its smart ring in 2015, the company has now sold over 5.5 million units, with more than half of those sales occurring in just the past year. This surge in demand reflects the rapid adoption of wearable health technology by millions of people worldwide.
In addition to record-breaking sales, ŌURA reported more than $500 million in revenue for 2024, representing a more than 200% increase from the previous year. The company expects to double its revenue again in 2025, potentially reaching $1 billion in annual sales. This consistent growth shows that people are not only interested in tracking their health but are also choosing ŌURA as a trusted tool to help them do it.
To support its rapid expansion, ŌURA has secured a $250 million revolving credit facility from major financial institutions, including JPMorgan Chase, Goldman Sachs, Bank of America, Barclays, Citi, and Wells Fargo. This financial backing will help the company manage its day-to-day operations and invest in new growth opportunities.
ŌURA’s mission is to help people take a more active role in their health. The Oura Ring provides insights that are useful for a wide range of individuals—from couples trying to conceive and new parents, to women navigating perimenopause, and older adults who want to stay strong and healthy as they age. More than half of Oura Ring users are managing at least one chronic health condition, and the ring helps them track patterns in their body, make better lifestyle choices, and communicate more effectively with their healthcare providers. In fact, healthcare professionals make up over ten percent of the company’s user base.
ŌURA serves customers in more than 150 countries and its products are now available in over 4,000 retail stores across twenty countries. In the United States, ŌURA became the fastest-growing brand on Amazon last year. To make the ring more accessible, it is eligible for HSA and FSA spending, and the company has partnered with over 1,000 commercial organizations. One notable partnership is with American Express, which now offers U.S. Platinum Card members up to $200 in annual statement credits when they purchase the ring through the company’s website.
Science and research are at the heart of ŌURA’s product development. The company employs more than thirty medical doctors and PhDs who help guide innovation, shape new features, and collaborate with other health-focused organizations, such as Essence Healthcare and Maven Clinic. These experts play a crucial role in ensuring the ring continues to deliver meaningful insights that users can trust.
ŌURA continually improves its technology to meet the evolving needs of its members. Recent updates include new features for women’s health, such as pregnancy tracking, as well as tools that help users monitor their physical activity and metabolic health. These additions make the ring even more beneficial for individuals seeking to gain a deeper understanding of their bodies and take steps toward a healthier lifestyle.
KEY QUOTE:
“ŌURA has sold over 2.5 million rings since June 2024, reaching in just over a year what previously took the company eleven years to achieve since its founding in 2013. This milestone is a testament to the incredible demand for our product, reflecting the value we deliver to Oura Members and the team’s dedication to relentless innovation, effective marketing, and thoughtful expansion through retail and commercial partnerships.”
Tom Hale, chief executive officer of ŌURA
