Ours Privacy has raised $15 million in Series A funding to expand its privacy-first growth marketing and data infrastructure platform for healthcare organizations. The multiple-times-oversubscribed round was led by Lightbank and Health Velocity Capital, with participation from existing investors including Rock Health, Lakehouse, TMV, Switch Ventures, Starfire Ventures and GreyMatter.
Ours Privacy plans to use the financing to accelerate investment in its platform and expand adoption among enterprise healthcare organizations.
The company has built a HIPAA-compliant customer data platform designed specifically for healthcare marketers operating under increasingly strict privacy and data-sharing requirements.
Ours Privacy was founded in 2024 by Jessica Holton, Adam Putterman and Tyler Zey after the team struggled to find compliant marketing and analytics infrastructure while operating telehealth company Ours Wellness.
The founders initially built their own compliant customer data platform, then expanded that technology into a broader marketing stack designed around healthcare privacy requirements from the outset.
The platform uses server-side tracking to collect and connect data from multiple sources.
Healthcare organizations can filter sensitive information before data reaches advertising platforms or analytics systems, helping marketers maintain visibility into campaign performance while controlling how patient-related data is handled.
Ours Privacy’s platform also includes tools traditionally found across separate marketing systems.
Those capabilities include consent management, web scanning, A/B testing and advanced analytics.
The company positions the integrated approach as an alternative to fragmented marketing technology stacks where healthcare organizations may need to balance growth objectives against privacy and compliance concerns.
That problem has become more significant as healthcare privacy enforcement has intensified and additional state privacy laws have added requirements beyond federal healthcare regulations.
Ours Privacy said many healthcare marketers responded to those changes by disabling tracking technologies, reducing their ability to measure advertising performance and understand patient journeys.
The company argues that privacy-first infrastructure can allow organizations to maintain useful marketing data while reducing the risk of sending sensitive information to outside platforms.
Ours Privacy now serves more than 200 healthcare organizations, ranging from large healthcare companies to digital health startups.
The platform integrates with major marketing and operational systems including Google Ads, Meta Ads, demand-side platforms, electronic health records, scheduling platforms and data warehouses.
The company sees patient privacy becoming a foundational component of healthcare marketing infrastructure rather than a separate compliance layer added after marketing systems are deployed.
The new financing will support Ours Privacy as it expands that approach across larger healthcare enterprises.
KEY QUOTES:
“The future of healthcare marketing is privacy-first. Putting privacy first makes marketing not only safer, but better.”
Adam Putterman, Co-Founder And Chief Revenue Officer Of Ours Privacy
“We built Ours Privacy because we lived this problem ourselves. We knew from experience that healthcare marketers deserved a better solution.”
Tyler Zey, Co-Founder And Chief Technology Officer Of Ours Privacy
“Ours Privacy understands healthcare marketers because they are healthcare marketers. In an environment where every decision must balance performance, access, data utility, and patient trust, their platform gives our team greater confidence in how we measure and improve the digital experience.”
Malachi Mack, Director Of Marketing And Communications At Oceans Healthcare
“Ours Privacy was an easy investment decision for us. What sold us was the product and customer feedback. Ours Privacy didn’t build a compliance layer and call it a day, they built an entire growth stack that rivals anything else on the market, all in one place. Ours Privacy is quickly becoming the backbone of the modern healthcare marketer’s tech stack.”
Eric Ong, Partner At Lightbank
“Healthcare has unique regulatory pain points most industries never have to think about, and Ours Privacy designed its entire platform around those constraints from day one. We’re excited to back Ours Privacy as it builds the category-defining platform for healthcare marketers.”
Saurabh Bhansali, Co-Founder And Managing Partner At Health Velocity Capital
“We’ve built the infrastructure that makes prioritizing patient privacy and driving meaningful growth possible, bringing together the data, performance, and compliance healthcare marketers need in a rapidly changing world. This round, alongside our new partners, lets us accelerate that vision and bring it to far more organizations across the industry.”
Jessica Holton, Co-Founder And CEO Of Ours Privacy
