- OutboundEngine — an all-in-one marketing solution company — announced it raised an $8 million venture loan from Horizon Technology Finance Corporation
OutboundEngine has received an $8 million venture loan from Horizon Technology Finance Corporation — which is a leading specialty finance company that offers capital in the form of secured loans to VC backed companies in the tech, life sciences, healthcare information and services, and cleantech companies.
“OutboundEngine’s proven and successful marketing software has allowed them to build a strong base of over 10,000 customers across the small business and independent professional landscape,” said Horizon president Jerry Michaud. “Importantly, OutboundEngine has a key differentiator with ‘content done for me’ which provides customers with easy-to-use and sector-specific marketing content at an affordable price point. We are pleased to be able to support OutboundEngine’s overall plans to expand.”
With the proceeds, OutboundEngine is going to fund its growth strategy and for general corporate purposes. The largest investors in OutboundEngine include Silverton Partners, S3 Ventures, Noro-Moseley Partners, Harmony Partners, and Floodgate Fund.
OutboundEngine is an all-in-one marketing software solution that includes a responsive website, relevant content created, and sent automatically across email and social media, and hands-free social advertising on Facebook and Instagram. Plus OutboundEngine serves as a command center for managing contacts, tracking marketing results, optimizing online reputation, and following up with leads from a smartphone. OutboundEngine currently offers subscription options ranging from $199 to $449 per month.
“We are excited to partner with Horizon as we embark on our next phase of development,” added OutboundEngine CEO Marc Pickren.”With the additional funding from Horizon, we expect to hire additional sales representatives, establish new customer acquisition channels through channel partnerships, and officially launch the ability to purchase, onboard and use the software 100% online. This will allow new users to enjoy the benefits of the platform while considering which of our full-service packages to subscribe to. OutboundEngine believes that small business is the backbone of the American economy and that these brave individuals deserve an all-in-one, low-cost marketing solution that is pivotal in guiding them to success on their terms and not getting left behind. Horizon’s investment in OutboundEngine will further our ability to serve a larger addressable market and to substantially grow our ability to provide value at scale.”