Outdoor digital navigation company OnX announced the acquisition of TroutRoutes, a leading mapping resource for fly fishing enthusiasts. By integrating TroutRoutes into its portfolio, onX gains momentum as it enters a new market this spring with the upcoming launch of its newest app onX Fish. TroutRoutes and onX Fish will address the needs of 45.8 million freshwater anglers across the United States.
Launched in 2009, onX develops mapping solutions that inform, inspire, and empower millions of outdoor recreationists. And The company’s suite of apps, onX Hunt, onX Offroad, and onX Backcountry, are built by explorers for explorers. And this spring, the company will release onX Fish, a navigation and discovery tool for lake anglers. TroutRoutes – a solution built for river and stream anglers – will complement this offering.
TroutRoute will continue updating its offering and toolset. And onX Fish will launch on iOS and on the web exclusively in Minnesota this spring, with plans to expand across the Midwest later this year.
KEY QUOTES:
“onX is home to nearly 400 employees who hunt, off-road, bike, hike, ski, climb, and fish. We develop products to solve the hardest challenges we face when we’re out getting after it. Zach Pope, founder of TroutRoutes, built the industry’s leading fly fishing app to solve problems for trout anglers looking for places to fish. His love for chasing trout, focus on stewardship, and commitment to solving real customer problems are the same principles that drive us at onX as well. We are excited to welcome the TroutRoutes team into the onX family and invest in their continued growth.”
– onX General Manager, Hunt and Fish, Cliff Cancelosi
“There’s a lot of synergy and shared values between the two companies. For the past five years, TroutRoutes has been focused on meeting trout anglers’ needs by consolidating stream and river access information and developing toolsets to help anglers find and explore trout streams across the U.S. I’m proud of what we’ve accomplished. Coupled with onX’s extensive experience in outdoor navigation technology, TroutRoutes will innovate faster and solve more customer needs than we ever could on our own. We’re embarking on an exciting new chapter at TroutRoutes.”
– TroutRoutes founder and CEO Zach Pope
