Outside Interactive – which is the leading creator of outdoor content, services, events, and experiences, announced the acquisition of MapMyFitness from Under Armour. MapMyFitness is a fitness-tracking app that lets users track their activities using built-in GPS on their mobile devices. This technology includes popular applications like MapMyRide, MapMyRun, and MapMyWalk.
This deal will enhance Outside’s technology platform and mapping capabilities by integrating connected fitness technology to complement its existing outdoor content, services, and utilities network. And MapMyFitness’ 80+ million registered users will now have access to a wider community, personalized video and editorial content, event registration services, and a more comprehensive outdoor experience.
The acquisition will make Outside the world’s largest advertising network in the outdoor and active lifestyle industry and massively scale its first-party data strategy with over 100 million registered users across the platform.
The acquisition of MapMyFitness makes Outside one of the largest mapping and activity-tracking companies in the world (now includes MapMyRun, MapMyRide, MapMyWalk, MapMyFitness, Gaia GPS, and Trailforks). And with the integration, users will benefit from the recently announced social platform features like the Activity Feed, which includes single sign-on, a universal Outside profile, and enhanced community-building features that enables users to follow and interact with favorite authors, brands, and friends. Additionally, members of Outside+ will enjoy premium benefits from apps as they become integrated in the coming months.
This acquisition officially closed on August 30, 2024. And the terms of the deal will not be disclosed publicly.
KEY QUOTE:
“As the original co-founder of MapMyFitness, I am excited about bringing the MapMy community into the Outside network to enhance the value of our platform for our users and paid members. I believe that by continually adding high-value services to the Outside platform, consumers win, and ultimately, we achieve our mission of getting more people outside daily.”
– Robin Thurston, Founder & CEO of Outside
