Overfuel, a leading AI-based website platform built to enhance dealership performance and digital sales impact, has announced a strategic growth investment from Recurring Capital Partners, an investor specializing in software companies. The funding will accelerate Overfuel’s artificial intelligence innovation, support strategic acquisitions, and expand its leadership team to position the company for continued growth across the automotive, powersports, and RV sectors.
Based in Indianapolis, Overfuel has rapidly become one of the fastest-growing digital performance platforms in the dealership technology industry. Over the past two years, the company has achieved more than 400% revenue growth as automotive and powersports dealerships increasingly adopt its AI-powered solutions to optimize customer experiences and drive measurable sales outcomes.
The investment from Recurring Capital Partners strengthens Overfuel’s ability to redefine digital performance standards for dealership websites.
Utilizing its proprietary Ignition AI technology, Overfuel provides real-time, intent-based website personalization that enhances lead conversion and customer engagement. The platform also delivers first-party analytics designed to uncover insights that traditional digital tools often overlook, helping dealerships make data-driven decisions to improve performance and profitability.
As part of its growth strategy, Overfuel has appointed Jamie Kent as Chief Strategy Officer. Kent brings nearly two decades of experience in automotive technology and digital retail, having held leadership roles at ClickMotive, Dealertrack, and Shift Digital. In his new role, he will lead OEM partnerships, mergers and acquisitions, and other long-term strategic initiatives designed to expand Overfuel’s presence in the broader mobility technology landscape.
KEY QUOTES:
“Overfuel has built a scalable foundation serving some of the most recognizable brands in automotive and adjacent markets. Partnering with Recurring Capital accelerates our roadmap, enhances dealer performance, and opens new strategic opportunities. Adding Jamie to our leadership team amplifies that mission—his track record in scaling enterprise dealership platforms is unmatched.”
Alex Griffis, President, Overfuel
“Overfuel’s technology and execution are raising the bar for dealership website performance. With AI rapidly reshaping the digital landscape, Overfuel is uniquely positioned to deliver transformative value to dealers, OEMs, and strategic partners.”Jamie Kent, Chief Strategy Officer, Overfuel
“Overfuel is exactly the kind of high-growth, capital efficient, vertical-focused company we’re excited to support—led by a proven management team. We look forward to fueling their continued success.”
Bradley McBride, Managing Director, Recurring Capital Partners
