Ownwell, a property tax appeals platform focused on helping U.S. homeowners reduce their property tax bills, announced it has raised $50 million in Series B financing and launched a new National Appeals Packet to expand its services nationwide. The round brings the company’s total funding to $74 million.
The Series B includes $30 million in equity led by Alpha Edison and Mercato Partners, with participation from Intuit Ventures, Left Lane Capital, First Round Capital, Long Journey Ventures, PROOF Fund, and Wonder Ventures. The financing also includes $20 million in debt from Western Alliance Bank, Member FDIC.
The company said the new capital will support continued product development and broader national expansion as property tax costs rise across the U.S. In conjunction with the funding, Ownwell introduced its National Appeals Packet, a digital, personalized, ready-to-file appeal packet designed to help homeowners outside its core service areas navigate the property tax appeal process.
Ownwell positions itself as modernizing a traditionally opaque and manual system by combining local tax expertise with proprietary technology. The company’s 2025 survey of 2,500 U.S. homeowners found that 74% are worried about rising property taxes, yet only 22% have ever appealed their property tax bill. Ownwell attributes the gap to complex and confusing local tax laws.
Across its primary service markets — Texas, Illinois, Florida, Georgia, California, Washington, and New York — Ownwell manages the appeal process end-to-end with no upfront fees. The company reports an 86% success rate and average annual savings of $774 per customer. In addition to property tax appeals, Ownwell offers tax bill management, mortgage, home insurance, energy savings, and bill reduction services.
The newly launched National Appeals Packet uses AI, proprietary data, and the company’s tax logic to generate personalized appeal materials. The packet includes step-by-step filing instructions, deadlines, jurisdiction-specific requirements, supporting evidence, and valuation data needed for submission. Homeowners can generate, review, and refine their appeal documentation before filing.
Ownwell said it has processed more than 1 million appeals to date and saved customers more than $400 million. In Texas alone, the company processed appeals for more than 200,000 properties whose owners did not protest in 2024. The company operates on a contingency-based model, charging 25% of any savings it secures for homeowners.
The company said the funding reinforces its position as a digital platform aimed at helping homeowners address rising homeownership costs, including property taxes, mortgage payments, and insurance.
KEY QUOTES:
“Homeownership is at a tipping point in America. So many people are unable to afford a home, and those that own property can barely keep up with the three primary costs of ownership: property taxes, mortgage payments, and home insurance. Investment firms and big real estate companies have lawyers and experts who know the ins and outs of local policies to earn large savings. We’re bringing that same expertise to the average homeowner, with the click of a button. With this funding and our national expansion, we’ll help millions more homeowners and secure savings for the people who need it most.”
Colton Pace, CEO And Founder Of Ownwell
“Intuit’s mission is to power prosperity around the world, and we’re proud to support Ownwell as they deliver on that same promise for homeowners. Property tax appeals are notoriously complex, but Ownwell has built a true ‘done-for-you’ experience that brings simplicity and transparency to property taxes. We’re excited to partner with a team that is using AI-powered, purpose-built technology to create a trusted, holistic, money-saving platform for homeowners.”
Selina Troesch, Principal, Intuit Ventures
“We look for companies that don’t just participate in markets, but redefine them. Ownwell has turned a notoriously opaque, manual, labor-intensive process into a high-growth digital platform. By leveraging AI to solve a universal pain point for homeowners, they are scaling a category-defining business that we are proud to back.”
Ryan Sanders, Managing Director At Mercato Partners
