Packback: AI-Enabled Writing Platform Raises Funding From PSG Equity

By Amit Chowdhry • Mar 24, 2024

Packback, a company whose AI-enabled writing and discussion platform has empowered over 1.5 million students, announced a strategic growth investment from PSG.

Packback’s AI functions as a digital writing assistant, helping build students’ confidence by providing individualized feedback before submitting assignments. And the platform offers AI-powered support for educators to make grading more seamless, giving them more time to provide personalized, content-specific feedback.

Packback’s technology is based on cognitive frameworks like Bloom’s Taxonomy and Self Determination Theory and utilizes AI models to coach students through writing without ever doing so on their behalf. According to a study conducted in 2021 with ten higher education institutions, students in classes that use Packback received more A, B, and C grades and fewer D, F, and W’s than the control group.

Weil, Gotshal & Manges LLP served as PSG’s legal advisor, Goodwin Law as its legal advisor, and Raymond James as its exclusive financial advisor to Packback.


“We are all incredibly excited to partner with PSG as we strive to advance our shared goal of getting more feedback to all students earlier in the learning process. We’re grateful to have found a partner with a shared passion for education and deep empathy for the experience of the educators we support.”

“Classrooms appear to have never been more diverse and the pressure on educators has never been greater. Now, more than ever, we believe administrators, educators, and students are looking to embrace academically honest and safe AI technology to enhance learning outcomes and help alleviate teacher burnout. For over six years, Packback has developed AI models to promote student success and lighten the administrative burden on educators. As our market demonstrates an urgent need, Packback is poised to help meet this demand, bolstered by PSG’s support. At the core of this partnership is the commitment to fostering confidence, motivation, and genuine learning experiences among students.”

– Kelsey Behringer, CEO of Packback

“We believe Packback’s unique and innovative platform is helping to shape the future of education by integrating instructional AI to advance both student and educator experiences. We’re thrilled to partner with Kelsey Behringer and the entire Packback team as they continue to deliver great value and improved outcomes to the education community.”

– Rick Essex, Managing Director at PSG