Prefer: $4.2 Million Funding Raised For Launching Sustainable Flavors
By Amit Chowdhry ● Aug 14, 2025
Prefer, a Singapore food tech startup, raised $4.2 million in an oversubscribed round as it launched new soluble coffee and cocoa powders. The company uses fermentation on food byproducts like rice and soy to create cost-effective, sustainable flavours for FMCG brands, manufacturers, and retailers, with its coffee offering up to 85% lower emissions and 50% lower costs than traditional Arabica.