Publicis Investing €300 Million In AI Over 3 Years
By Amit Chowdhry ● Jan 29, 2024
Advertising giant Publicis recently announced it has laid out a strategy in becoming the industry’s first "AI-powered Intelligent System." In a presentation by Arthur Sadoun, global CEO; Carla Serrano, global CSO, Nigel Vaz, CEO of Publicis Sapient; Dave Penski, CEO of Publicis Media & Sam Levine Archer, Chief Solutions Architect Publicis North America, it was discussed that Publicis is making 3 strategic bets: putting data and technology at the center with the acquisition of Sapient and Epsilon, implementing a country model, and building a single operational backbone.