Boisson: Non-Alcoholic Beverage Retailer Reveals New Funding Round And CEO
By Amit Chowdhry ● Oct 5, 2023
Boisson - the largest non-alcoholic beverage retailer - recently announced the appointment of Sheetal Aiyer as CEO. In a parallel path, the brand has revealed that it has received funding in a $5 million bridge round from Convivialité Ventures, the VC arm of Pernod Ricard, and Connect Ventures, the investment partnership between entertainment and sports agency Creative Artists Agency (CAA) and global venture capital firm New Enterprise Associates (NEA).