Swap: $40 Million (Series B) Raised For E-Commerce Operating System
By Amit Chowdhry ● Mar 12, 2025
Swap, an e-commerce operating system (OS) that connects operations on one platform for e-commerce brands, announced a $40 million Series B led by ICONIQ Growth, with participation from prior lead investors Cherry Ventures, QED Investors, and 9900 Capital. With this funding, Swap will enhance its dominance in the U.K. market, accelerate expansion into the U.S. and EU, and open new regions, including Australia and Canada. Swap also plans to penetrate underserved verticals like beauty, home goods, and consumer technology.