Zeta Global and Palantir Technologies announced a strategic partnership to build an enterprise AI infrastructure layer for marketing.
The partnership is designed to connect operational intelligence, customer intelligence, and marketing execution. By combining Palantir’s AI infrastructure with Zeta’s data and decisioning capabilities, the companies plan to support a new standard for data-driven and agentic marketing across the enterprise.
As part of the partnership, Zeta’s Data Cloud will be rearchitected on Palantir Foundry. The companies said this will make customer intelligence an enterprise asset within the same infrastructure used for operational decision-making.
Palantir Foundry provides ontology, governance, and operational infrastructure for enterprise data. Zeta’s Athena by Zeta, the company’s AI-powered intelligence layer, will use that data to support real-time decisions and measurable marketing outcomes at enterprise scale.
Zeta said Athena is becoming an operating system for agentic marketing, where opportunities, decisions, and outcomes converge. With Zeta’s Data Cloud rearchitected on Foundry, Athena will be able to draw on broader enterprise data and act on it in real time.
The companies said the partnership is aimed at large enterprises where data trust, security, governance, and compliance are critical. Palantir will provide the software infrastructure to support Zeta as it brings its marketing intelligence to eligible Foundry enterprise customers.
Zeta said the partnership could drive more than $100 million in annual revenue to the company in the coming years. The partnership is also expected to help enterprise customers move from governed data to real-time marketing decisions and measurable outcomes.
Zeta Global is an AI Marketing Cloud company that uses artificial intelligence and consumer signals to help marketers acquire, grow, and retain customers. Its Zeta Marketing Platform unifies identity, intelligence, and omnichannel activation.
Palantir Technologies provides artificial intelligence and data platforms used by enterprises and institutions to support operational decision-making.
KEY QUOTES:
“Palantir and Zeta are using Ontology to create a next generation marketing environment, giving Zeta all the advantages of AI while protecting against many of the known dangers. Bringing together containerized architecture and AI in the context of marketing will transform this industry.”
Alex Karp, Co-Founder and CEO of Palantir Technologies
“Palantir has built the infrastructure the world’s most sophisticated institutions run on, and Zeta has built the intelligence infrastructure that powers how enterprises acquire, grow, and retain customers. Together, we are bringing AI-powered marketing to those same organizations on a platform they already trust.”
“The next generation of enterprise value creation will come from connecting operational intelligence with customer intelligence. We believe this partnership can drive more than $100 million in annual revenue to Zeta in the coming years and help define what winning looks like in the agentic era.”
David A. Steinberg, Co-Founder, Chairman and CEO of Zeta Global
