Panoplai announced the appointment of Katie Gross as President. Gross will lead the company’s next phase of growth and drive its commercial strategy as Panoplai expands its enterprise platform for consumer understanding, digital twins, and synthetic data.
Gross brings more than 20 years of leadership experience across consumer intelligence, market research, and technology. She has held senior roles at insights companies including Cint, Toluna, and Mintel.
Most recently, Gross served as President of Suzy, where she helped position the company as a consumer intelligence platform. Over the course of her career, she has worked with brands to turn consumer and market signals into actionable strategies, while connecting technology with human insight.
Panoplai said Gross is known for helping organizations adopt more agile approaches to customer understanding and for translating emerging technologies into practical tools that marketing, research, and product teams can use with confidence.
The appointment comes as Panoplai enters a new stage of growth. In 2026, the company was named #5 in the Northeast on the Inc. Regionals list of fastest-growing private companies and won the Industry Impact Award at Greenbook’s Insight Innovation Competition.
Panoplai’s platform supports global brands across sectors including consumer packaged goods, technology, financial services, and entertainment. The company said its AI-powered insights deliver more than 90% alignment with human benchmarks.
Founded in 2021 under the name Glimpse, Panoplai helps organizations move from data to decision faster by combining traditional and synthetic survey collection, data ingestion, digital twin creation, synthetic enrichment, and interactive analysis.
The company’s platform is used by brands including Diageo, HubSpot, TripAdvisor, Mars, and Kraft Heinz. Panoplai said its AI models have been validated against more than 100 million real human Q&A pairs, and the company is SOC2 and GDPR compliant.
KEY QUOTES:
“Katie is one of the most accomplished operators in the insights industry. She has spent her career turning data into action, and she brings the rare combination of deep category expertise, platform-building experience, and genuine client trust that this moment requires. As we scale our enterprise platform and expand into new markets, having Katie lead as President is a tremendous accelerant.”
Neil Dixit, Founder and CEO of Panoplai
“Panoplai is solving the right problem at the right time. The industry is at an inflection point — organizations need to move faster, trust their data more, and make AI work for them in ways that are grounded and explainable. I’ve spent my career helping companies do exactly that, and I believe Panoplai has built the platform the industry has been waiting for. I’m excited to help drive this next chapter.”
Katie Gross, President of Panoplai
