Panoplai announced the appointment of Craig Kinnear as Vice President of Insights & Innovation. Kinnear brings 17 years of experience leading insights and strategy functions across retail, ecommerce, financial services, and technology.
In the new role, Kinnear will help deepen Panoplai’s intelligence capabilities and support clients in extracting value from the company’s platform. Panoplai is an enterprise platform focused on consumer understanding through digital twins and synthetic data.
Kinnear has built his career around scaling companies through consumer intelligence. He has held senior insights leadership roles at Mintel, Trunk Club, and GoHealth, where he built high-performing teams and delivered strategic impact across multiple industries.
Most recently, Kinnear served at NinjaTrader, where he established the company’s research and insights function and expanded it across global markets. He has also supported executive teams through two major exits, including a $1.5 billion private acquisition.
Kinnear’s path into insights began with doctoral research examining why brands resonate with consumers, a question that has continued to shape his career.
Founded in 2021 under the name Glimpse, Panoplai is an AI-powered customer insights platform designed to help organizations move from data to decisions faster and with confidence. The company said its platform is trusted by brands including Diageo, HubSpot, TripAdvisor, Mars, and Kraft Heinz, and that its AI models achieve more than 90% alignment with human benchmarks, validated against more than 100 million human Q&A pairs.
KEY QUOTES:
“Craig brings a rare combination: the intellectual rigor of a researcher and the operational experience of someone who has built insights functions from scratch, scaled them across global markets, and earned executive trust through complex business transitions. We’re building a platform that makes deep consumer understanding available at enterprise scale, and Craig will be central to that mission.”
Neil Dixit, Founder and CEO of Panoplai
“The question of why brands matter to people, which is what got me hooked on consumer insights in the first place, is the same one I’ll be exploring at Panoplai, but now with tools that make it possible to answer it faster and at a scale I’ve never had before. The platform’s approach to digital twins and synthetic data is genuinely differentiated, and I’m excited to help enterprise clients unlock that value.”
Craig Kinnear, VP of Insights & Innovation at Panoplai
