- Panoramic, an enterprise SaaS company, announced it raised $35 million in funding from Affinity Group
Enterprise SaaS company Panoramic announced that it raised $35 million in funding from Affinity Group (a TPG Growth company). This announcement comes on the heels of the unveiling of its breakthrough marketing intelligence platform.
What does Panoramic do? The company simplifies the data collection process, automates powerful visualizations, and fosters collaboration for faster decisions in a single location thus eliminating the need for several disparate tools.
Panoramic plans to use the funding to grow existing markets, deepen brand and agency partnerships, and continue to invest in AI-powered solutions designed specifically for marketing analytics.
Panoramic’s founders include Peter Muzzonigro, Johnny Wong, and Bryan Baum. Baum sold each of his last two companies (Blue Vision Labs and Represent.com) for more than $100 million.
The Panoramic founders have built a platform to solve the issues marketers face as a result of the growing amount of consumer data available and the significant investment required to maintain and make sense of that data. And the platform simplifies the complexity of data collection and automatically creates custom visualizations that augment and empower each user to focus on creative strategy instead of manual collection. Plus Panoramic streamlines into a single platform what is often siloed among several tools.
“The Panoramic platform knew exactly what information my team and I needed even before we did. It literally found the needle in the haystack and brought it to our attention, enabling us to shift the labor of building reports to thinking through and solving our marketing problems before there were any negative impacts on our campaign performance,” added Julie Rieger, the former President, Chief Data Strategist & Head of Media at 20th Century Fox Film. “We tried other tools but they couldn’t get us anywhere near the value that Panoramic delivered. We even attempted building our own solution in-house, but quickly realized we’d need an entire team to maintain a platform of this magnitude.”
Panoramic’s platform also augments the minds of leading marketers across diverse industries, including entertainment, e-commerce, technology, QSR, and digital media agencies. And Panoramic’s platform shines a spotlight on the insights agile marketers care about most giving them the confidence to make strategic decisions in support of key objectives.
“We’ve spent years working with the best marketers in every vertical to develop this platform, learning early on that they simply weren’t getting what they needed from existing solutions,” explained Muzzonigro. “Marketers were expected to map and model their own data – effectively needing to understand how to code to understand the value of their data. Panoramic solves that problem by providing marketers with a specially built platform that requires no coding and allows time-to-value to occur in days or weeks versus months.”
