Parable, a New York-based intelligence platform for enterprise operations, has raised $16.5 million in seed funding. The financing was led by HOF Capital, with participation from Story Ventures and InMotion Ventures, as well as follow-on support from existing backers Lasagna, Panache, Supercharge, and Tripe Impact Capital. The round also drew participation from several high-profile angel investors, including the founders of HubSpot, Vimeo, Deel, Ramp, and Superhuman.
The company has emerged from stealth with a mission to supply large enterprises with a core measurement and analysis layer for organizational work activity. Parable captures millions of activity data points across tools, workflows, and processes to form a real-time understanding of how time is spent across teams. The founders position this as foundational infrastructure for companies navigating enterprise-scale AI adoption.
The company was founded by four second-time entrepreneurs who believe enterprises lack the underlying data layer necessary to deploy AI effectively. While AI tools are rapidly being integrated into business operations, organizations often struggle to quantify where automation can be applied and how to measure whether it delivers meaningful efficiency gains. Parable’s platform visualizes operational activity patterns to establish a baseline, identify inefficiencies, and track changes in performance as AI systems are introduced.
Parable’s offering centers on a continuous improvement model. It begins by quantifying how an organization spends its time, then recommends opportunities for automation and process optimization, and finally measures the realized gains to confirm whether AI implementations are providing proper operating leverage. The company positions itself as the canonical system of record for AI-driven operational measurement, serving as the foundational reference point for all agentic and automation tools deployed across the technology stack.
The company claims that its technology has already yielded significant enterprise outcomes. In one reported case, the platform surfaced $80 million in cost savings and efficiency improvements through AI driven operational restructuring. According to the company, those gains supported notable increases in organizational performance and enterprise value.
How the funding will be used: Parable plans to use the new capital to expand its product capabilities and scale its deployment across large enterprises that are evaluating or implementing AI transformation strategies.
KEY QUOTES
“This data is a gift. It’s one of the most insightful data packages I’ve received.”
Mary Powell, CEO at Sunrun
“We’ve built an intelligence layer that is changing the way enterprises operate. Businesses know more about their customers than they do about how they operate internally, and by providing holistic observability into time-spend and by measuring the impact of their AI implementations we can close this data gap for the first time.”
Adam Schwartz, CEO
“Every enterprise is racing to implement AI, yet most lack the baseline data to do it effectively. By unlocking a true understanding of how work happens, Parable enables organizations to embrace AI not as a bolt-on tool, but as a structural transformation that drives real efficiency gains. We see an enormous market opportunity here, and the Parable team is uniquely positioned to capture it.”
Hansae Catlett, HOF Capital
