Park Loyalty, a leading provider of omnichannel parking enforcement and violations management software, announced the close of its Series A funding round led by venture capital firm Elephant. The new investment marks a significant milestone for the Milwaukee-based company, as it accelerates product development, expands its team, and enhances its suite of solutions for municipalities, universities, and private operators.
Elephant, known for investing in high-growth software, internet, and technology companies, partnered with Park Loyalty to advance the modernization of parking and mobility systems. The firm’s understanding of the parking and mobility market positions it as a strategically aligned partner for Park Loyalty’s mission to help agencies adopt data-driven and community-focused enforcement practices.
The funding will drive the continued development of Park Loyalty’s Pro Solutions platform, which includes Enforce Pro, Process Pro, Permit Pro, and the recently launched Rewards Pro. The company will also expand its implementation and customer support capacity to serve its growing customer base better.
Founded in Milwaukee, Park Loyalty has experienced rapid growth over the past year, expanding operations to 33 U.S. states and Canada. The company now supports over 100 customers across the public and private sectors, processing more than four million citations annually. Its technology suite integrates on-street, mobile, and automated enforcement solutions into one unified platform designed to increase efficiency, improve compliance, and enhance community engagement.
Earlier in the year, Park Loyalty introduced an automated enforcement solution, a key innovation supporting frictionless and off-street parking management. With the new capital infusion, the company plans to expand its technology footprint and partnerships, driving new levels of transparency and efficiency in parking operations nationwide.
KEY QUOTES:
“This investment validates the hard work of our entire team. It energizes us to continue driving innovation that aligns with customer objectives.”
Sriram Somanchi, Founder and CTO, Park Loyalty
“The funding is more than capital, it’s a testament to the trust our customers and investors have placed in our vision. We’re building something that makes a real impact, and this partnership will help us move even faster.”
Marc Lucey, CEO, Park Loyalty
