Passionfroot, a platform for B2B creator-led growth, announced a $15 million Series A funding round led by Insight Partners, with participation from existing investors Creandum, Supernode Global, and s16vc. The company describes itself as the first AI-native platform built for B2B creator-led growth, handling everything from creator discovery and contracting to campaign execution and global payment.
The platform’s AI agent, Zest, executes creator campaigns from brief to payment and is powered by the Creator Graph, a proprietary dataset of B2B creator pricing and performance built from thousands of past campaigns. Global payouts flow through the Passionfroot Wallet, which the company says gives brands visibility into creator spend that has historically been lacking in the category. Passionfroot said it grew revenue 13-fold over the past year while remaining profitable with a team of 15 employees, and counts ElevenLabs, Figma, Replit, Framer, and Gamma among its more than 150 B2B customers.
The new funding will go toward expanding the capabilities of the Zest AI agent, deepening the Creator Graph, and scaling go-to-market efforts in the United States. Co-founder and CEO Jen Phan is relocating to New York to lead that expansion, while product and engineering will remain based in Berlin, and the company plans to open a third office in São Paulo for customer success and engineering. Passionfroot was founded in 2022 by Jen Phan and Lorenzo De Nobili. Insight Partners, headquartered in New York City, manages more than $90 billion in assets and has invested in more than 900 companies worldwide.
KEY QUOTES:
“We’re entering the era of the B2B creator economy, and it’s moving faster than anyone expected. The more AI floods the world with content, the more the trusted human voices, the domain experts and tastemakers people actually listen to, matter. Our job is to make reaching them as measurable and scalable as paid search became fifteen years ago.”
Jen Phan, Co-founder and CEO, Passionfroot
“AI-native companies are bringing a consumer playbook to B2B go-to-market. More and more, they’re scaling through creators their audiences already trust, and as generative engines reshape search, authentic user-generated content is becoming increasingly valuable. Passionfroot built the infrastructure for this shift, a platform that runs the entire creator campaign workflow end-to-end, with a data layer that gets smarter with every campaign.”
Rebecca Liu-Doyle, Managing Director, Insight Partners
