PatientNow, a leading provider of practice management and growth technology for aesthetics practices, has announced its acquisition of Recura, an AI-powered growth engine designed to help medical practices enhance client acquisition, conversion, and retention. The deal marks a significant step forward in PatientNow’s mission to help its customers drive consistent revenue growth through intelligent automation and connected digital infrastructure.
Recura functions as a 24/7 virtual sales team, receptionist, and booking coordinator, responding instantly via voice and text to every inquiry. The system’s automation allows practices to convert incoming calls and form submissions into appointments with unprecedented efficiency. Early adopters of Recura have reported remarkable gains, including turning 48-hour follow-ups into 30-second responses, eliminating missed calls to generate an additional $10,000 in a single month, and creating 86 ready-to-book customers in a single day.
The integration between PatientNow and Recura will enable users to access an exclusive, connected experience, where clients can book, reschedule, and cancel appointments directly through the PatientNow platform. Upcoming features will include automated campaign management, seamless payment processing, and predictive insights tailored to each business’s unique revenue patterns.
Recura will continue to operate as a standalone business, maintaining its direct sales relationships with non-PatientNow customers while simultaneously powering innovation within the PatientNow ecosystem. The company will focus on providing AI-driven growth tools for practices and enhancing integrations across both new and existing partners.
Founded to empower aesthetic and elective medical practices, PatientNow offers a unified suite of solutions spanning electronic medical records, CRM, marketing automation, and analytics. The company’s platform helps practitioners attract, convert, and retain patients while elevating the overall client experience through technology-driven personalization.
KEY QUOTES:
“PatientNow combined with Recura represents the future of growth for aesthetics practices. By combining PatientNow’s industry-leading platforms with Recura’s AI-driven capabilities, we’re giving our customers a 24/7 growth engine that never stops working.”
“This is the start of a new era of innovation for PatientNow, which you’ll see start to come to life in our new look and feel that launched today.”
Keri Gohman, CEO of PatientNow
“Recura has always been focused on helping make our clients more money. Partnering with PatientNow allows us to scale our mission at lightspeed and expand to new practices.”
“Inside of PatientNow, we’re delivering the transformation from a system of record to a system of action as the true market leader.”
Harrison Cuker, CEO and Co-founder of Recura
