PatPat was founded by InterFocus Inc. in 2014 for moms, dads, and their kids. Each day, the company launches new clothing styles and limited-time deals. And the company works directly with top product manufacturers to negotiate the lowest possible prices on the latest high-quality baby clothing, family-matching outfits, accessories, home goods, and more. Pulse 2.0 interviewed PatPat Head of Marketing Ranu Coleman to learn more about the company.
Ranu Coleman’s Background
What is Ranu Coleman’s background? Coleman said:
“I have always had a passion for the retail and fashion industry and decided to attend fashion school at the Fashion Institute of Design & Merchandising (FIDM) in LA after getting my bachelor’s degree at UC Irvine. It was, hands down, one of the best decisions I’ve made. From there, I had an internship with Kenneth Cole in Fashion Marketing and never looked back. Marketing felt like such a natural transition because it involves creativity and strategic thinking, two things I loved that came naturally to me. I’ve spent years working in the retail sector (both B2C and B2B) at companies like Sephora and Ariat. I also served as VP of Marketing at top bridal retailer Azazie, and I’m now the Head of Marketing for PatPat, a direct-to-consumer global kids and family apparel brand catering to Millennial and Gen Z parents.”
“As the Head of Marketing at PatPat, I oversee U.S. and global marketing efforts, driving major brand campaigns that have contributed to company growth. I also built and managed teams across creative, influencer, content marketing and social media functions while leading external communications, securing high-impact media placements, and improving customer satisfaction by implementing Happy Returns.”
Core Products
What are the company’s core products and features? Coleman explained:
“PatPat has been one of the pioneers in family matching outfits, offering fun and stylish clothing for parents, kids, and babies. We’re all about creating looks that make family moments special, including everyday outfits, holiday styles, or our popular licensed character collections featuring Disney, Mattel, and more. We currently work with 61 licensed partners. PatPat also provides a wide range of clothing for babies, toddlers, and children outside of matching styles.”
“As a direct-to-consumer brand, we focus on making fashion affordable and accessible for families around the world. Our mobile app makes shopping super easy, and with frequent sales, global shipping, and a flexible return policy, we’re creating a stress-free shopping experience. Plus, we love engaging with our community on social media – we have 17 million social media followers, and we work hard to cater to them and their needs.”
Differentiation From The Competition
What differentiates the company from its competition? Coleman affirmed:
“What sets PatPat apart from our competition is the sheer variety and quantity of products we offer, particularly in licensed character collections and seasonal items. With over 60 licensed partners, including Disney, Mattel , and more, we have one of the largest selections of character-themed apparel for kids and families. Our seasonal collections, from Halloween to Christmas pajamas, are among the most extensive in the industry, offering the widest range of family matching outfits for any occasion.”
“We’re also proud to be size-inclusive, offering styles for every family member—including your pets! With a significantly larger variety of styles compared to competitors, PatPat ensures there’s something for everyone. Additionally, our products are available on Walmart, Target and Amazon, making them even more accessible.”
Formation Of PatPat
How did the idea for the company come together? Coleman shared:
“The idea for PatPat came together when our co-founders, Albert and Ken—both engineer dads who met while working at Oracle—recognized a gap in the market for better clothing options for their kids. Leveraging their tech backgrounds, they set out to create stylish and affordable family-matching outfits. While they initially considered selling on Amazon, they saw an opportunity to create a unique Direct-to-Consumer (DTC) brand that could better serve families. With a $2 million investment, they chose to build their own platform and launched the PatPat app in 2015. Their innovative approach and commitment to family-focused apparel allowed them to set trends in the market and establish a strong presence early on.”
Future Company Goals
What are some of the company’s future company goals? Coleman concluded:
“Looking ahead, we’re excited to expand our offerings with more stylish and comfortable maternity products while continuing to honor our roots in family matching, kidswear, and baby essentials. Our focus is on delivering modern, playful designs and innovative fabrics across all collections, ensuring families experience the best in both style and functionality. As we grow, we strive to become the ultimate destination for family wear, driven by tech and innovation.”
