Paymob has raised $35 million in pre-Series C funding to accelerate the expansion of its digital payments platform across the Middle East and North Africa, giving the company additional capital to broaden its merchant network, develop new financial technology products and prepare for the next generation of digital commerce. The financing was co-led by Mubadala and the European Bank for Reconstruction and Development.
British International Investment, Global Ventures and Development Partners International also participated in the round, bringing together sovereign, development-finance and private investment organizations behind Paymob’s regional expansion strategy.
The new capital will support Paymob as it continues evolving from an Egyptian payments company into a broader financial technology platform serving businesses across MENA.
Paymob plans to use the funding to expand payment coverage in markets where it already operates while introducing additional products and services for small and medium-sized businesses.
SMEs represent an important part of the company’s strategy because many smaller merchants across the region are still transitioning from cash-based transactions toward digital payment infrastructure.
By providing technology that can support both online and physical transactions, Paymob is positioning its platform to help merchants participate more fully in the region’s growing digital economy.
The company provides payment infrastructure that enables businesses to accept and manage digital payments across multiple commerce channels.
That includes technology designed to support merchants operating online as well as businesses accepting payments through physical locations.
A unified payments infrastructure can be particularly important for merchants increasingly selling through multiple channels, where customers may move between websites, mobile applications, social platforms and physical stores.
Paymob’s latest financing comes as the company expands beyond the Egyptian market where it initially built its business.
The Gulf Cooperation Council has become an increasingly important growth area for Paymob, with the company saying its GCC operations have grown rapidly.
That expansion gives Paymob exposure to some of the region’s largest and fastest-developing digital commerce markets while complementing its established position in Egypt.
The company plans to continue increasing payment coverage across its existing MENA footprint rather than using the new financing solely to enter additional markets.
That strategy could allow Paymob to deepen relationships with merchants already using its platform while adding more payment methods, services and technology to those customer relationships.
Another priority for the funding will be new products aimed at small and medium-sized merchants.
For payment companies, broader merchant relationships can create opportunities beyond simply processing transactions. Businesses increasingly need technology that helps them manage payments across multiple channels, understand transactions and operate more efficiently as commerce becomes increasingly digital.
Paymob is also preparing its infrastructure for the emergence of agentic commerce.
Agentic commerce generally refers to a developing model in which AI-powered software agents can participate more directly in commerce, potentially helping consumers discover products, make purchasing decisions and complete transactions.
For payment infrastructure providers, that shift could eventually require systems capable of securely supporting transactions initiated or managed in part by autonomous software rather than exclusively through conventional websites, applications or point-of-sale interfaces.
By investing in its infrastructure now, Paymob is seeking to position itself for that potential change in how consumers and businesses interact with digital commerce.
The company’s expansion reflects a broader transition underway across MENA as more businesses adopt digital payment technology and consumers increasingly expect electronic payment options.
The opportunity includes not only large enterprises and digital-native companies but millions of smaller merchants that historically may have had more limited access to sophisticated payment infrastructure.
Paymob’s model is intended to provide those businesses with technology capable of supporting the movement away from cash while giving merchants tools that can scale alongside their operations.
The participation of Mubadala and EBRD as co-leads also gives Paymob backing from two large institutional investors with different but complementary investment mandates.
Mubadala provides sovereign investment capital, while EBRD focuses on supporting private-sector development and economic growth across the markets in which it operates.
British International Investment adds another development-finance institution to the investor group.
Existing and private-market investors Global Ventures and Development Partners International also participated, providing Paymob with a diversified group of financial partners as it enters its next stage of growth.
The $35 million pre-Series C represents an intermediate financing round ahead of a potential larger Series C and gives Paymob additional resources to continue scaling without waiting for that next major financing event.
For Paymob, the immediate opportunity is to translate its regional footprint into deeper merchant adoption across MENA.
The company can use the capital to expand payment acceptance, develop products tailored to SMEs and continue building the infrastructure required to support new forms of digital commerce.
Its growth in the GCC is also broadening the geographic balance of the business, reducing its dependence on its original Egyptian market while giving the company a larger regional platform.
As digital payments become more embedded in everyday commerce across MENA, Paymob is positioning itself as infrastructure connecting merchants with consumers across both physical and digital environments.
The latest financing provides additional institutional capital to pursue that strategy while preparing the company’s technology for a future in which AI agents could become another important participant in the commerce and payments ecosystem.
