Peer39 announced the acquisition of Adloox, a move that significantly expands its brand safety, contextual intelligence, and verification capabilities across leading advertising platforms, including Google Display & Video 360 (DV360), Meta, and Amazon DSP.
The acquisition strengthens Peer39’s ability to provide advertisers with consistent and independent quality signals across the digital advertising ecosystem. While Peer39 already delivered these capabilities across connected TV (CTV) and the open web, Adloox adds verification, fraud detection, and measurement capabilities within DV360, Amazon DSP, and Meta environments. The combination also introduces Media Rating Council (MRC) accredited measurement for viewability and invalid traffic (IVT), providing advertisers with independently verified quality standards.
The deal builds on an existing relationship between the two companies. Adloox was among the early partners in Peer39’s Contextual Data Marketplace, creating a foundation of collaboration and familiarity prior to the acquisition.
For customers, the acquisition broadens available capabilities across multiple channels. In CTV, Peer39 now offers program-level contextual authentication alongside OM SDK-based placement verification. Within DV360, advertisers gain access to pre-bid brand suitability, viewability measurement, and fraud avoidance tools. On Meta platforms, including Facebook, Instagram Feed, Instagram Reels, and Threads, advertisers can leverage IVT detection, viewability measurement, and brand suitability controls for both blocking and reporting. Amazon DSP users gain additional verification and suitability reporting dimensions along with native pre-bid controls.
Across the open web, Peer39 combines its contextual and quality signal framework with Adloox’s MRC-accredited verification layer, supporting major demand-side platforms such as The Trade Desk, Basis Technologies, Yahoo, Viant Technology, and Adobe.
The accredited measurement capabilities include tracking and reporting for display and video ads across desktop, mobile web, and mobile in-app environments. Advertisers will also have access to rendered impression measurement, viewable impression reporting, viewability metrics, and sophisticated invalid traffic detection and filtration.
As part of the transaction, the Adloox team will join Peer39, bringing expertise in verification, fraud detection, and social media measurement.
According to the company, there will be no disruption to existing customer engagements, reporting, or campaign operations. Current customers can immediately begin utilizing Adloox-powered brand safety, viewability, and fraud detection capabilities within DV360, Amazon DSP, and Meta environments.
Peer39 also noted that Adloox customers will not need to modify their existing DV360 or Meta implementations as a result of the acquisition. In addition, IVT and viewability data will soon be integrated into the Peer39 user interface, providing customers with consolidated reporting and analytics.
