Pella Corporation announced the appointment of Taylor Hougland as Executive Vice President & Group President, Business Units, effective April 6, 2026. He will report directly to Emily Videtto.
Hougland brings extensive experience managing large-scale portfolios and go-to-market strategies. Most recently, he led a multi-billion-dollar North American business unit at Whirlpool Corporation, where he oversaw multiple brands, product lines, and manufacturing operations with full profit and loss responsibility. His background spans product development, sales, merchandising, operations, finance, and corporate strategy.
Earlier in his career, Hougland worked in mergers and acquisitions investment banking at UBS and in private equity at Hammond Kennedy Whitney.
In his new role, Hougland will oversee growth strategy and financial performance across Pella’s portfolio of brands, including Pella, Avanti, Bonelli, Burris, CWS, Weather Shield, and Win-Dor. He is expected to drive a cohesive approach across the company’s portfolio while advancing overall business performance.
Hougland holds a Bachelor of Science in Business Administration from Indiana University’s Kelley School of Business and an MBA from Northwestern University’s Kellogg School of Management. He will relocate to Pella, Iowa.
Pella Corporation, founded in 1925 and headquartered in Pella, Iowa, designs and manufactures windows and doors for residential and commercial applications. The company employs more than 10,000 people across 20 manufacturing locations and 220 showrooms nationwide.
KEY QUOTE:
“We are thrilled to welcome Taylor Hougland to Pella Corporation. His proven leadership and expertise in managing multi-brand portfolios make him the ideal fit to build on our momentum and drive our growth strategy forward. I’m confident that under Taylor’s guidance, our family of brands will continue to deliver innovative, high-quality products and services for our customers and communities.”
Emily Videtto, President & COO, Pella Corporation
