Pello Companies announced it has entered into a definitive agreement to acquire ByAllAccounts from Morningstar, Inc., positioning the business for its next phase of growth in open finance and wealth management technology.
Following the transaction, ByAllAccounts will operate as a standalone company, with Cynthia Rojas Sejas appointed as Chief Executive Officer. She brings more than 25 years of experience leading growth strategies across financial data and analytics platforms, including roles at Moody’s and S&P Global.
The acquisition is expected to close in the first half of 2026, subject to customary conditions, with financial terms undisclosed.
Pello Companies aims to accelerate innovation within ByAllAccounts by expanding access to new data sources and enhancing platform infrastructure and reliability. The move reflects increasing demand for comprehensive, high-quality financial account data across advisors, wealth managers, and fintech platforms.
For Morningstar, the transaction aligns with its strategy to focus on proprietary data, research, and investment management solutions through its wealth and retirement platforms, while continuing to integrate ByAllAccounts capabilities within its offerings.
Support: Advisors on the transaction included Wedbush and Cooley for Pello Companies, and Mayer Brown for Morningstar.
KEY QUOTES:
“ByAllAccounts built a strong and trusted data aggregation platform under Morningstar’s ownership. In this next chapter, we are excited to focus capital and execution on accelerating innovation and delivering differentiated, best in class solutions in wealth management. Our vision is to deliver to advisors, wealth managers, and wealth technology platforms the most comprehensive financial account data, and an expanded set of capabilities that extend beyond pure data aggregation. Through deep relationships, including Morningstar, we are confident about powering the ongoing digital transformation of the wealth management ecosystem.”
Cynthia Rojas Sejas, Incoming Chief Executive Officer, ByAllAccounts
“ByAllAccounts has enabled investors, advisors, and platforms to aggregate trusted account data securely and at scale for more than 25 years. This transaction allows ByAllAccounts to gain focused expertise and investment to support its next phase of growth, and Morningstar will continue to offer ByAllAccounts as an integrated capability within our products, including the Direct Advisory Suite and Morningstar Investor.”
Daniel Needham, President, Morningstar Wealth And Research & Investments
