Pendo, a software experience management platform, has acquired Forwrd.ai, an Israel-based no-code predictive analytics platform. This technology enables business leaders to create custom AI models for forecasting customer churn, identifying upsell opportunities, and evaluating lead quality, without requiring data scientists or engineers.
In a data-driven enterprise environment, product and go-to-market teams often struggle to interpret extensive user data without technical support. This acquisition addresses the demand for accessible, real-time insights to enhance decision-making.
Forwrd’s technology will power a new suite of features, called Pendo Predict, which integrates usage data with automated models. Pendo Predict will help teams identify risks and opportunities, such as spotting high-intent leads, detecting churn risks, and finding expansion possibilities.
Key features of Pendo Predict include:
- Churn Risk Modeling: Identifies at-risk accounts and reasons for potential churn.
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Lead Qualification and Scoring: Prioritizes high-conversion prospects based on in-app behavior.
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Expansion Opportunity Detection: Highlights users with strong upsell potential.
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Predictive Segmentation: Targets customer groups based on forecasted outcomes.
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“Next Best Action” Recommendations: Provides smart suggestions for customer engagement.
Stok, founder of Forwrd.ai, will join Pendo’s Herzilya office with his team. This acquisition was announced at the Pendomonium X event in Munich, following recent product launches aimed at improving AI agent performance, user onboarding, and team productivity.
KEY QUOTES:
“Usage data is the truest and most reliable signal of customer health. By integrating Forwrd’s predictive engine into the Pendo platform, we’re giving every team instant, actionable intelligence to grow revenue and eliminate churn.”
Todd Olson, CEO and co-founder of Pendo
“From day one, our mission has been to simplify predictive AI and embed it at the core of business operations. By combining Pendo’s proprietary data and experience layer with Forwrd’s technology, we’re transforming product, marketing, and CRM data into actions that empower teams across the organization and enable hyper-personalized customer experiences.”
Kobi Stok, CEO and founder of Forwrd
