Peopletrail: Interview With CRO Gardner Davis About The Background Screening Company

By Amit Chowdhry ● Dec 2, 2024

Peopletrail is a globally trusted pre-employment screening partner that covers everything from criminal background checks to drug and occupational health screening. Pulse 2.0 interviewed Peopletrail Chief Revenue Officer Gardner Davis to learn more about the company.

Gardner Davis’ Background

What is Gardner Davis’ background? Davis said:

“I have worked in the background screening industry for a total of 6 years in different capacities. My expertise lies mainly in marketing and sales management.”

“I oversee the marketing, sales, and customer success here at Peopletrail.”

Favorite Memory

What has been Davis’ favorite memory working for the company so far? Davis reflected:
“About two years ago, Peopletrail underwent a re-brand, which I oversaw. It has been fulfilling to see the same great company that was started in 2005 move forward with an updated image and message.”

Core Products

What are the company’s core products and features? Davis explained:

“Peopletrail offers employment background checks and compliance solutions designed to streamline hiring. Their services include criminal history checks, employment and education verifications, and customizable reporting tailored to industry needs. With seamless technology integrations and dedicated account managers, Peopletrail delivers a perfect balance of efficiency and personal support.”

Challenges Faced

What challenges have Davis and the team faced in building the company? Davis acknowledged:

“Changing legislation is a constant challenge for our clients. We help them stay compliant by staying up-to-date on changing local, state, and federal laws.”

Evolution Of Peopletrail’s Technology

How has the company’s technology evolved since launching? Davis noted:

“The technology we utilized has changed dramatically since our inception in 2005. Cloud interfacing, the introduction of our applicant portal, enhanced order and reporting features, and automated disclosures are all ways our platform has improved.”

Significant Milestones

What have been some of the company’s most significant milestones? Davis cited:

“Several years ago, Peopletrail formed a partnership with ArbiterSports, and since then, it has been a leader in screening coaches and officials for youth sports programs. It is meaningful to us to be involved in the pursuit of keeping youth sports safe.”

Customer Success Stories

When asking Davis about customer success stories, he highlighted:

Total Addressable Market

What total addressable market (TAM) size is the company pursuing? Davis assessed:

“Peopletrail operates in the $4.95 billion global background check market, which is projected to grow at 9% annually through 2030. This market spans industries like healthcare, tech, finance, and education, reflecting the broad demand for compliance-driven hiring solutions. As regulatory complexities increase, Peopletrail is well-positioned to meet this growing need.”

Differentiation From The Competition

What differentiates the company from its competition? Davis affirmed:

“Peopletrail stands out with its compliance-first approach and tailored services designed to meet specific industry needs. While we embrace innovation and advanced technology, we prioritize the personal touch of a smaller company—being readily available for clients and applicants, answering questions directly, and ensuring fast, clear communication without the delays of a ticketing system.”

Future Company Goals

What are some of the company’s future company goals? Davis concluded:

“We would love to continue to grow our trust and good reputation within the sporting, healthcare, and government spaces.”

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