Pepper, a trusted technology partner for the food distribution sector, announced the successful closing of a $30 million Series B funding round. This significant funding round was led by ICONIQ Growth, with continued participation from existing partners at Index Ventures, Greylock, Imaginary, and Harmony Partners.
In connection with the funding round, Richa Mehta, Principal at ICONIQ Growth, will join Pepper’s board of directors. This funding round marks a significant moment for Pepper as it solidifies its position as the most trusted and transparent technology partner to independent food service distributors.
Since the last funding round, Pepper has demonstrated remarkable growth, doubling its customer base and rolling out over one hundred new product features. These features have significantly enhanced the capabilities of sales representatives, accounts receivable teams, and marketing teams, further enriching Pepper’s top-tier eCommerce solutions.
The new funding round will advance product innovation in several key areas, such as the core e-commerce experience, CRM tools, generative AI, rich product content, and analytics, to support Pepper’s growing ads network.
As Pepper continues expanding its offerings and customer base, this new funding round will empower the company to further its vision of being the most trusted technology platform in the food distribution industry, fostering a more resilient and sustainable food ecosystem.
KEY QUOTES:
“The tremendous support from ICONIQ Growth and our existing investors not only validates our vision but also reinforces our position as the most trusted and transparent technology partner in the foodservice distribution industry. This funding will enable us to accelerate our roadmap, focusing on innovative solutions that meet the evolving needs of our customers and strengthen their operations.”
- Bowie Cheung, CEO and cofounder of Pepper
“Pepper’s approach to partnering deeply with industry stakeholders, and the company’s clear focus on empowering rather than displacing, aligns perfectly with our philosophy.”
- Richa Mehta, Principal at ICONIQ Growth
