Performant Capital: Acquisition Of SquadUP Completed

By Dan Anderson • Nov 2, 2023

Performant Capital – a Chicago-based private equity firm focused on investments in SaaS, software, and tech-enabled services companies – recently announced that it has acquired SquadUP, a leading ticketing, event management, and audience engagement platform for clients across a variety of verticals, including food & wine festivals, film festivals, and branded publications events.

Launched in 2013, SquadUP has firmly established its position as the industry’s leading ticketing software in various niche verticals, as demonstrated by its client list that includes prominent names such as the New York City Wine & Food Festival, Tribeca Film Festival, Food & Wine Classic in Aspen, SCOPE Art Show, Williams Sonoma, and Sephora.

SquadUP is known for a user-friendly and feature-rich platform that is designed to simplify the complex demands of modern event management and to enhance the ticket buyer’s purchasing experience through an unparalleled level of customization and brand integration, enabling clients to provide a ticketing solution that is truly unique — both functionally and aesthetically.

Performant continues looking for best-in-class software platforms in the ticketing and event management space that would expand the SquadUP offering.


“We are thrilled to welcome SquadUP into our expanding Performant Capital portfolio. This acquisition underscores our commitment to investing in dynamic and mission-critical companies for whom Performant’s unique blend of operational, technology, and investing expertise can unlock significant growth. We were quickly drawn to SquadUP’s robust platform and the team’s relentless focus on enhancing the ticket buying experience, both of which set SquadUP apart in a large marketplace.”

— Michael Ciaglia, Partner at Performant Capital

“We are incredibly excited about the road ahead with Performant Capital. Performant’s track record in partnering with portfolio companies to accelerate growth, execute innovative product roadmaps, and drive operational excellence speaks for itself, and we are eager to leverage their expertise to meaningfully scale the business to meet the evolving needs of our customers and market.”

— Willie Litvack, Co-Founder of SquadUP