PERGOLUX is a company that increases people’s quality of living by providing the best outdoor living experience. Pulse 2.0 interviewed PERGOLUX Country Director Tim Heneveld to gain a deeper understanding of the company.
Tim Heneveld’s Background
Could you tell me more about your background? Heneveld said:
“I have a strong background in business leadership and market expansion, with extensive experience in scaling operations and driving strategic growth. As the Country Director for North America at PERGOLUX, I focus on optimizing our market presence, improving customer experience, and ensuring operational excellence across the region. My expertise lies in building high-performing teams, developing sales and service strategies, and aligning business goals with customer needs.”
Formation Of The Company
How did the idea for the company come together? Heneveld shared:
“PERGOLUX was founded with the vision of redefining outdoor living by providing high-quality, innovative louvered roof systems. The idea stemmed from the demand for adaptable, durable, and aesthetically pleasing outdoor spaces that homeowners and businesses could use year-round. My primary responsibilities include overseeing North American operations, driving revenue growth, expanding our brand presence, and ensuring customer satisfaction through strategic leadership.”
Favorite Memory
What has been your favorite memory working for the company so far? Heneveld reflected:
“One of my favorite memories has been seeing the direct impact our products have on customers’ lives. I recall a customer who bought our products because of a fun and playful collaboration we did with Robby Layton. During this collaboration we tested our S2 products’ strength and duratbility. Turns out our products can hold the weight of a car and dropping a car from 20’+ in the air is also fun.”
Core Products
What are the company’s core products and features? Heneveld explained:
“PERGOLUX specializes in premium louvered roof pergolas that combine functionality with sleek design. Our core models include:
- The Pergola – A manual option with basic features, ideal for budget-conscious customers.
- The Sundream – An electric louvered pergola with multiple sizes, colors, and mounting options, designed for durability and adaptability.
- The Skydance – Our most advanced and elegant model, offering top-tier engineering and aesthetics.
Key features include motorized louvers, weather resistance, high wind and snow load ratings, integrated accessories like screens, and a modular design that adapts to various outdoor spaces.”
Challenges Faced
What challenges have Heneveld and the team face in building the company? Heneveld acknowledged:
“One of the biggest challenges has been meeting the high demand for our products while ensuring fast lead times and seamless installations. To address this, we’ve optimized our supply chain, strengthened our customer service team, and refined our logistics process. Additionally, we’ve focused on educating customers about our products, which has improved decision-making and streamlined installations.”
Evolution Of The Company’s Technology
How has the company’s technology evolved since launching? Heneveld noted:
“Since launching, PERGOLUX has continuously improved the engineering and design of its products. Our motorized systems now feature quieter, more efficient operation, and we’ve enhanced weather resistance to withstand extreme conditions. We’ve also integrated smart home compatibility and are exploring further innovations in automation and energy efficiency.”
Significant Milestones
What have been some of the company’s most significant milestones? Heneveld cited:
— Expansion into North America, establishing PERGOLUX USA.
— Launching the S2 product line, setting new industry standards.
— Strengthening our customer service infrastructure to enhance the buying experience.
— Increasing our presence in key states through strong partnerships.
Customer Success Stories
Can you share any specific customer success stories? Heneveld highlighted:
“One of our standout success stories involves a high-end restaurant that needed an all-weather outdoor dining solution. After installing multiple Sundream pergolas with integrated zipper screens, they saw a 40% increase in outdoor seating utilization, even during unpredictable weather. This not only boosted their revenue but also elevated their brand experience for customers.”
Revenue
Are you able to discuss revenue? Heneveld revealed:
“While I can’t share specific financial details, I can say that PERGOLUX has experienced strong year-over-year growth in North America. We’ve reinvested heavily into innovation, customer service, and logistics to support our expansion. Our revenue trajectory reflects increasing demand for premium outdoor solutions.”
Total Addressable Market
What total addressable market (TAM) size is the company pursuing? Heneveld assessed:
“The market for high-end outdoor living solutions is expanding rapidly, with the North American TAM estimated in the multi-billion-dollar range. Homeowners and businesses alike are investing in premium outdoor upgrades, and we’re well-positioned to capture significant market share.”
Differentiation From The Competition
What differentiates the company from its competition? Heneveld affirmed:
“PERGOLUX stands out due to our engineering excellence, product durability, premium PERGOLA kits at an affordable price, and customer-first approach. Unlike many competitors, we focus on extreme weather performance, seamless modularity, and a hassle-free buying experience. Our customer service and post-purchase support, including our claims and escalation management teams, set us apart in the industry.”
Future Company Goals
What are some of the company’s future goals? Heneveld emphasized:
“Expand our product line with new innovations in smart outdoor living.• Optimize our post-purchase service and claims resolution processes.• Increase awareness through strategic partnerships and endorsements.”
Additional Thoughts
Any other topics you would like to discuss? Heneveld concluded:
“I’d love to highlight how PERGOLUX is not just about selling pergolas but about transforming how people experience outdoor living. Whether for residential backyards, hospitality spaces, or commercial applications, our products redefine usability and aesthetics.”
