Perion Network (a leader in advanced technology for solving the complexities of modern advertising) announced the acquisition of Greenbids, an AI platform that creates custom algorithms for campaign-level optimization across walled garden platforms such as YouTube, Facebook, and Instagram and leading DSPs like Google DV360 and The Trade Desk.
This deal enhances Perion’s ability to deliver custom, performance-based advertising at scale, unlocking new revenue opportunities and increasing its ability to gain market share. And it is expected to drive higher client retention and positively contribute to Perion’s revenue and adjusted EBITDA this year.
Greenbids’ technology creates custom bidding algorithms, tailored for each brand, aligning every campaign with the KPIs that matter most to their business. It ensures that media investments are more efficient, performance-driven, and accountable. And this improves outcomes and gives brands greater control and transparency over how their budgets are spent. Greenbids brings a robust and growing client base of 80+ brands already using its platform, including Spotify, Ford, and Accor.
Spotify utilized Greenbids’ technology for its Wrapped Annual Marketing Initiative across 16 EMEA markets to enhance campaign performance at scale while reducing environmental impact. This shows how smart custom algorithms can drive both results and responsibility. Perion will bring this technology globally to leverage its U.S. presence in over 30 countries and deep relationships with agencies and advertisers.
This deal expands Perion’s addressable market significantly by adding walled garden channels such as YouTube, Facebook, and Instagram, together with AI-driven lower-funnel capabilities, complementing its existing strength in top and mid-funnel environments, including CTV, DOOH, and the open web. And Greenbids’ technology will be embedded into the Perion One platform, positioning Perion to capture a greater share of performance budgets and drive higher retention through brand-specific optimization at scale.
Deal terms: The deal terms include $27.5 million in cash paid upon closing, a two-year cash earnout of $22.5 million, and a 3-year employee retention of $15 million in cash and equity.
Along with the strategic rationale, the transaction is expected to be accretive to Perion’s adjusted EBITDA and margins from day one. And while initial integration begins immediately, the contribution to both adjusted EBITDA and revenue is expected to significantly accelerate from 2026 onward, driven by incremental synergies across technology, go-to-market, and scalability.
By embedding Greenbids’ advanced AI algorithm into the Perion One platform and utilizing existing infrastructure, we believe that Perion can enhance efficiency, expand its addressable market, and increase customer retention. By minimizing upfront risk and maximizing long-term upside, this deal structure positions Perion to extract strategic and financial value from day one.
Advisor: Greenbids was advised by LUMA Partners.
KEY QUOTES:
“At Accor, we’re always looking to partner with companies that embody innovation, creativity and performance. With Greenbids, we found a unique opportunity to reduce our carbon emissions while improving media campaign performance. The results speak for themselves—so much so that we’ve expanded the collaboration across multiple countries, multiple brands and channels.”
Lara Faguais, Head of Global media partnerships & strategy at Accor
“We see the acquisition of Greenbids as a quantum leap for the Perion One platform capabilities. We are taking another important step forward in advancing Perion One as the platform of choice for brands and agencies where media investment perfectly aligns with brand outcomes. Greenbids’ technology adds a powerful layer of algorithmic intelligence tailored to each brand’s unique goals. Combined with Perion’s multi-channel reach, we now have a scalable advantage that can deliver optimized performance, which is specifically meaningful to advertisers and brands in uncertain financial environments, as we focus on reducing waste and increasing ROI on media spend.”
“We are excited to welcome the Greenbids team of industry experts to Perion and look forward to working together to unlock greater value for our clients and shareholders. It’s important to note that the Greenbids product will be implemented immediately into the Perion Suite of solutions under the new name of Perion Algo, and the team will become part of the Perion team at day one, which will reduce any PMI challenges as these solutions continue to scale, and enabling our Sales team to introduce these solutions to a broader market quickly.”
Tal Jacobson, Perion’s CEO
“In the past year, we started to hear more and more about Perion from Brands we interacted with which made us curious to understand their new solutions, which is now the Perion One Platform, and that initiated our initial partnership that led to this transaction. Joining Perion allows us to bring our technology into a company that shares our vision for smarter and more sustainable advertising. Together, we have a powerful opportunity to scale advertising intelligence globally and help more brands achieve meaningful business outcomes with greater transparency and impact.”
Guillaume Grimbert, CEO and co-founder of Greenbids
