Great Hill Partners, a private equity firm that invests in high-growth, disruptive companies, announced that it has agreed to make a majority investment in Peter Park System, a leading provider of digital parking solutions.
Great Hill’s investment will support the advanced build-out of Peter Park’s salesforce and technology, expand the Company’s footprint, and help continue executing its ambitious growth strategy.
In connection with the funding, the family office of ARBAnova Familienstiftung will make an additional minority investment, and Maximilian Schlereth, Co-Founder and CEO of Peter Park, along with the founding management team, Patrick Bartler (COO), Stefan Schenk (CCO), and Christoph Heinle (CTO), will roll over their equity investments and continue to lead the company. This investment in Peter Park will bring the company’s total growth funding to over €100 million to date.
Great Hill’s investment in Peter Park will build on the firm’s recent momentum and activity across the UK and continental Europe since opening its London office in 2023. And Great Hill has recently completed several investments in the region, including Vivup/Perkbox, BigChange, and Dealfront.
What Peter Park does: Peter Park is a Munich-based technology company redefining off-street urban parking with a fully digital, frictionless platform. And in a sector long constrained by analog systems, high operating costs, and inefficient revenue models, Peter Park enables customers across various industries, including retail, healthcare, and tourism, to streamline operations, increase efficiency, and enhance the user experience. The company currently has over 450 customers and more than 90,000 parking spots across Germany, Austria, Switzerland, and Italy, achieving 274% organic, year-over-year growth since 2021, which advances the digitization of urban mobility.
KEY QUOTES:
“We believe Peter Park is redefining what modern, digital parking can look like. We see a significant runway for growth in this market, and we believe Peter Park stands out from the competition with its highly sophisticated platform, seamless on-site implementation, and a truly customer-first approach. We’re excited to partner with Maximilian and the Peter Park team to further their goal of turning outdated lots into connected, revenue-optimized mobility hubs.”
Drew Loucks, Managing Director at Great Hill Partners and head of the firm’s London office
“As cities across Europe face growing pressure to reduce congestion and make smarter use of limited urban space, the need for scalable, digital parking infrastructure has never been more urgent. We’re thrilled to welcome Great Hill as a value-add partner. Their proven track record of turbocharging growth through effective go-to-market strategies, deep operational expertise, and access to seasoned growth partners makes them the ideal fit for our next phase. With their support, we believe we’re well-positioned to scale our salesforce, expand our footprint, and unlock new growth opportunities.”
Maximilian Schlereth, Co-Founder and CEO of Peter Park
