Pimly, a Chicago-based technology company building the first Product Cloud natively integrated into Salesforce, has secured $2.25 million in strategic funding led by High Alpha. The funding will accelerate Pimly’s mission to redefine how enterprises manage and activate product experiences across Commerce, Sales, and Service in Salesforce’s growing ecosystem.
The funding comes as enterprises increasingly seek to unify product and customer data to improve digital engagement. Pimly’s platform enables organizations to seamlessly connect product information with CRM and commerce operations, creating a single source of truth for every product record, customer, and transaction within Salesforce.
This integration eliminates data fragmentation and empowers businesses to deliver more dynamic and personalized customer experiences.
Built as an “innovation layer” for Salesforce, Pimly connects the traditionally separate worlds of Product Information Management (PIM), Commerce, and CRM. The platform is already powering large enterprise product catalogs globally, helping manufacturers, retailers, and consumer goods companies activate data-rich product experiences across multiple touchpoints.
In the past year, Pimly has processed nearly 80 million Salesforce-native product data operations per month—a fivefold increase since the first quarter of 2025—demonstrating the scalability of its platform.
The company’s next phase of growth centers on integrating agentic AI to automate and enhance product experience management. With this funding, Pimly plans to advance four major initiatives.
- AI-Powered Onboarding Assistant: A generative engine that models complex product hierarchies automatically, reducing onboarding time from weeks to hours.
- AI-Driven Product Data Enrichment: Automated detection and correction of incomplete or inconsistent product data using secure, explainable AI.
- Pimly Product Expert Agents: Always-on AI agents that serve as intelligent product experts for sales, commerce, and service teams, providing real-time answers and driving conversions.
- Pimly Semantic Layer: A unified semantic search experience that enables instant answers across structured and unstructured product content—including PDFs and technical documents—improving speed and confidence in decision-making.
Pimly’s platform is now embedded across multiple Salesforce clouds, including Sales, Service, Revenue, Experience, and Commerce, positioning it as a foundational system for businesses seeking to bridge products, people, and performance.
The company’s focus on agentic AI signals a broader shift in enterprise software, where data is no longer static but actively used to drive intelligent workflows. By combining AI-driven automation with Salesforce-native architecture, Pimly aims to deliver what it calls “living, intelligent product experiences” that transform how teams sell, support, and engage customers.
Founded by Mike Dannenfeldt, Pimly has quickly established itself as a pioneer in the Product Cloud category. The partnership with High Alpha—already an early backer—demonstrates continued investor confidence in Pimly’s role at the intersection of AI, data, and digital commerce.
KEY QUOTES:
“Salesforce customers are proving that a true commerce advantage comes from connecting product and customer data natively. Pimly is unlocking that capability with remarkable speed, enabling companies to innovate where their competitors can’t.”
Mike Fitzgerald, Co-founder and Partner, High Alpha
“Companies no longer want to manage static product data — they want to activate it. Pimly is the foundation of that activation layer inside Salesforce. It turns product information into living, intelligent experiences that power agents, reps and stores alike.”
Mike Dannenfeldt, Founder and CEO, Pimly
