Pimly, a Product Cloud built natively on Salesforce, has raised $2.25 million in a strategic funding round led by High Alpha. This investment aims to bolster Pimly’s mission to revolutionize how enterprises deliver product experiences across key business areas, such as Commerce, Sales, and Service, which are rapidly evolving to reshape the future of digital engagement.
As a significant innovator in the industry, Pimly has developed a unique solution that connects Product, Commerce, and Customer Relationship Management (CRM) within a single, unified framework. This seamless integration allows companies to manage all aspects of product records, customer interactions, and transactions on the Salesforce platform.
By creating this interconnected system, organizations can offer engaging product experiences that effectively convert leads into customers, foster loyalty, and enhance overall customer satisfaction. This process helps to avoid the pitfalls associated with disconnected data and complex integrations that can stifle business growth.
Currently, Pimly is energizing extensive enterprise product catalogs on a global scale within the Salesforce ecosystem. It effectively merges data from Commerce and CRM to deliver intelligent, cohesive product experiences that transcend geographical boundaries, enabling collaboration among teams across different regions. This interconnected approach is particularly essential in industries such as Manufacturing and Retail & Consumer Goods, where complex, data-driven products require smooth and connected experiences throughout every customer interaction.
Pimly’s platform processes nearly 80 million unique Salesforce-native product data operations each month. This figure represents an impressive increase of over five times since the first quarter of the year, highlighting the platform’s exceptional scalability and reliability as it supports diverse product experiences across all Salesforce Cloud offerings.
The latest round of funding will pave the way for Pimly’s next phase of innovation, which will focus on four strategic initiatives designed to enhance product management capabilities. The first initiative is the introduction of the AI-Powered Onboarding Assistant, a generative design engine created to simplify the process of building complex product hierarchies. By reducing onboarding time from weeks to just a few hours, this innovation enables businesses to deploy solutions more rapidly and efficiently.
The second initiative focuses on AI-Driven Product Data Enrichment, automating the discovery and correction of incomplete product information. This initiative aims to enrich product attributes and relationships using secure and explainable AI technology. By doing so, it ensures that businesses have access to comprehensive and accurate data, which is critical for effective decision-making.
The third initiative involves the launch of Pimly Product Expert Agents. These always-on Agentic AI systems serve as digital product experts that assist teams in Commerce, Sales, and Service. By providing real-time answers to product-related queries and troubleshooting issues, these agents help drive conversions, offer enhanced customer support, and improve operational efficiency around the clock.
Lastly, Pimly will implement the Pimly Semantic Layer, which introduces a revolutionary search experience. This layer will unify both structured and unstructured product content, encompassing various document formats like PDFs. The goal is to facilitate quick and accurate responses when navigating extensive product catalogs, ultimately saving users time and boosting their confidence in decision-making.
Deeply integrated across several Salesforce Clouds—including Sales, Service, Revenue, Experience, and Commerce—Pimly serves as the vital connection among products, people, and performance. By striving to provide a more streamlined and effective approach to product management in today’s digitally-driven marketplace, Pimly continues to position itself as a leader in the field.
KEY QUOTES:
“Salesforce customers are proving that a true commerce advantage comes from connecting product and customer data natively. Pimly is unlocking that capability with remarkable speed, enabling companies to innovate where their competitors can’t.”
Mike Fitzgerald, co-founder and partner at High Alpha
“Companies no longer want to manage static product data — they want to activate it. Pimly is the foundation of that activation layer inside Salesforce. It turns product information into living, intelligent experiences that power agents, reps and stores alike.”
Mike Dannenfeldt, CEO and founder of Pimly
