PK Consumer Health, a consumer healthcare platform backed by Avista Healthcare Partners and Damier Group, has signed an agreement to acquire Finland-based Puhdistamo – Real Foods Oy, expanding PK’s footprint in the Nordic region and adding exposure to fast-growing categories including vitamins, minerals and supplements, sports nutrition, and functional drinks.
Founded in 2009 and headquartered in Lempäälä, Finland, Puhdistamo has built a premium-positioned portfolio aimed at supporting healthy and active lifestyles. The company has established an omni-channel distribution presence across grocery retail, e-commerce, health stores, and pharmacies, positioning itself as a one-stop brand for consumers focused on everyday health and wellbeing. PK said the combination brings a regional “champion” into its platform as it continues to assemble leading national consumer health brands across Europe.
The deal is also structured to keep key stakeholders invested in the next phase of growth. Selling shareholders—including Rite Ventures and members of Puhdistamo’s senior management—are reinvesting a significant portion of their proceeds into PK and will remain actively involved following closing. PK framed the transaction as part of a broader consolidation strategy aimed at uniting Europe’s national consumer health leaders under a pan-European platform, noting that additional acquisitions are in the pipeline.
PK’s chairman said the acquisition represents the company’s entry into Scandinavia and broadens PK’s product offering into adjacent categories that can support cross-selling across the broader group. Puhdistamo’s CEO said joining a larger European consumer health group will provide greater resources to accelerate growth in Finland and Sweden, expand internationally, and invest further in innovation while maintaining the entrepreneurial culture and quality focus that shaped the brand.
Support: DB Carnegie and Castrén & Snellman advised Puhdistamo, while Ropes & Gray and Svalner Atlas advised PK Consumer Health.
KEY QUOTES:
“We are very pleased to welcome Puhdistamo and its management team to the PK family. This transaction marks not only our entry into the Scandinavian market, but also broadens our product offering with attractive categories such as sports nutrition and functional drinks, creating compelling cross-selling opportunities across the platform… and we are confident this is an important step towards achieving our EUR 100m EBITDA ambition in the coming years.”
Yvan Vindevogel, Chairman, PK Consumer Health
“We are entering a significant new phase in Puhdistamo’s growth story… By joining a larger European consumer health group, we have found partners who share our vision and our values… With PK Consumer Health, we have a stronger platform to accelerate our growth… take our brands to new international markets and to invest in innovation, while staying true to what has made Puhdistamo successful from the start – entrepreneurship and a commitment to uncompromising quality.”
Carl-Gustaf Elfving, CEO, Puhdistamo
