Marketer Management Company Plannuh Secures $4 Million

By Amit Chowdhry ● February 12, 2020
  • Plannuh — a company that is transforming the way marketers plan and budget — announced it has raised  $4 million seed round co-led by Glasswing Ventures and Gradient Ventures

Plannuh — a company that is transforming the way marketers plan and budget — announced it has raised  $4 million seed round co-led by Glasswing Ventures and Gradient Ventures, which is Google’s AI-focused venture fund. This round of funding will be used for accelerating Plannuh’s R&D initiatives and support teams as the company continues to expand its customer base.

Peter Mahoney, founder and CEO at Plannuh, has a goal of solving the mismanagement of budgets and poor execution of plans resulting in wasted spend. And by utilizing over 30 years of marketing experience, Mahoney identified that the primary causes of budgetary waste stemmed from too many marketing plans, budgets, and metrics spread across various slide presentations, spreadsheets, documents, and disparate systems.

This resulted in a lack of visibility into plan execution, time and marketing spend as well as budget forecast accuracy. Plus Plannuh solves this problem by consolidating all marketing plans, budgets, and expense tracking into a single cloud-based system for full transparency and collaboration thus providing significant productivity gains and better spend accuracy for teams.

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“Plannuh enables the marketing profession to attain its full potential,” explained Mahoney. “We are excited to have the support and domain expertise that Glasswing and Gradient bring to the table as we look to realize our vision of optimizing every marketing strategy through AI-driven recommendations for better decision making and automated budget management.”

Plannuh provides the entire marketing team — ranging from CMOs to operations and budget owners — with an AI-enabled permissions-based platform that is purpose-built for the way they create, and execute plans and budgets.

“The intersection of AI, marketing and customer intelligence is a heated battleground,” added Rudina Seseri, Founder and Managing Partner at Glasswing Ventures. “Plannuh is poised to win the battle with a transformative AI platform that provides marketers with immediate and actionable information to build smarter, interactive marketing plans and budgets. We are delighted to continue to champion the exceptional marketing technologists at Plannuh as they expand the company’s footprint and accelerate customer adoption.

Some of the capabilities built into the platform include marketing plan creation and management and budget and expense management, including automated and AI-based reconciliation. Plus it also offers marketing metrics and targeting planning around with team alerts for when issues arise. And there is ROI tracking across plans, campaigns, regions, functions, and marketing types.

“We think Plannuh will help companies large and small manage and optimize their marketing spend, driving clear and direct ROI,” explained Zachary Bratun-Glennon, Partner at Gradient Ventures. ”The team at Plannuh has lived through challenges of spend management and optimization, and they’re building software that delivers broad understanding of spend, accurate forecasts, and intelligent recommendations for better results.”