Plato, a company building an AI operating system for distributors, announced it has raised $14.5 million in seed funding. The round was led by Atomico, with participation from Cherry Ventures, D11Z. Ventures, Discovery Ventures, and Lucid Capital.
The company is focused on modernizing distribution, an industry that underpins global commerce but often relies on legacy systems built decades ago. According to Plato, many of these systems were designed primarily to process orders rather than drive growth, leaving sales teams without actionable intelligence despite having access to vast amounts of data.
Plato’s platform is designed to address a recurring challenge for sales representatives: determining whom to contact each day. While distributors often have the necessary data and identifiable opportunities within their systems, Plato argues that the missing piece has been intelligence that can convert that information into practical, revenue-generating actions.
The company describes its product as an AI operating system for distributors that enables sales teams to shift from reactive to proactive selling. The platform aims to help teams uncover cross-sell opportunities, identify churn risks, and automate quoting and order creation directly within existing ERP systems. By reducing administrative tasks, Plato says it enables sales professionals to focus more time on selling while delivering measurable growth outcomes.
With the new funding, Plato plans to continue expanding its technology and supporting customers seeking to modernize their sales operations within the distribution sector.
KEY QUOTES
“Distribution keeps the world running. And yet, the people who power it still work with systems built decades ago — designed to process orders, not to create growth. Every day, sales reps ask the same question: Who should I contact today? The data is there. The opportunity is there. But the intelligence to turn it into action hasn’t been. That’s how Plato came to life: The AI Operating System for distributors. We help sales teams move from reactive to proactive, uncover cross-sell potential and churn risks, and automate quoting and order creation directly inside the ERP. Less admin. More selling. Measurable growth.”
Plato in a statement
