Players Health, a leading provider of athlete safety and sports insurance solutions, announced the closing of its $60 million Series C funding round. The funding round was led by Bluestone Equity Partners, the institutionally-backed global private equity firm focused on the Sports, Media & Entertainment industry. And this funding brings Players Health’s total to over $100 million and signals a bold new chapter in the company’s mission to redefine athlete safety across amateur and professional sports.
Launched by a former professional football player, Players Health provides risk management services, reporting tools, and insurance products to sports organizations, enabling them to stay ahead of ever-changing safety and compliance responsibilities on its data-driven and tech-enabled platform. And Players Health will use the funding to accelerate its growth on several fronts, including advancement of its AI-based product personalization, strategic M&A to broaden its market reach and expand capabilities, and expanding its workforce to meet increasing consumer demand for its growing portfolio of specialized products and services.
As a part of this funding round, Bluestone’s Walker Brumskine and Jake Harris will join the Players Health board. And their combined experience scaling innovative businesses will provide Players Health invaluable guidance as the company works to expand its services, which have already reached more than 5.5 million youth athletes nationwide. So far, Players Health’s customer base includes organizations such as USA Softball, 3-Step Sports, RCX Sports, American Youth Soccer Organization, Orangetheory, and more.
Additional investors in the round include Mosaic General Partners, RPM Ventures, SiriusPoint, and TriplePoint Capital.
BMS Capital Solutions and Advisory acted as the exclusive financial advisor to Players Health on the transaction.
KEY QUOTES:
“With more than 440,000 amateur sports organizations and over 60 million people playing organized sports in the United States, the need to prioritize and enhance the safety and wellbeing of athletes has never been greater. This investment and partnership will enable us to continue expanding Players Health’s nationwide reach, fostering a safer, more supportive ecosystem for athletes at every level.”
- Tyrre Burks, founder and CEO of Players Health
“Participatory sports have experienced seismic growth over the past decade, and projections estimate youth sports alone will nearly double to $69 billion over the next six years. This growth, coupled with the rapidly evolving economic landscape of name, image, and likeness in college athletics, creates unprecedented opportunities and challenges for athletes, families, and organizations alike. This funding round underscores the need and opportunity to build the necessary advisory infrastructure to unify and streamline the fragmentation of vendors and services in today’s sports insurance market.”
- Bobby Sharma, Founder & Managing Partner of Bluestone Equity Partners
“With its expanded capabilities, Players Health will increase its support of the entire sports ecosystem, helping drive collaboration between all stakeholders, including standardization of best practices for athlete safety and risk management across the country.”
- Walker Brumskine, a Partner at Bluestone
