Playlist, the newly launched parent brand that houses Mindbody, Booker and ClassPass, and EGYM, a provider of smart fitness equipment, AI-enabled training programs and corporate wellness solutions, said they have signed a definitive agreement to merge in a transaction that includes $785 million in new equity investments and values the combined enterprise at $7.5 billion.
The new financing is led by Affinity Partners, with participation from existing investors including Vista Equity Partners, Temasek and L Catterton. The companies said the deal is subject to customary regulatory approvals.
Under the proposed structure, Playlist’s portfolio of brands will continue to operate as they do today, while EGYM will continue as a subsidiary within the Playlist portfolio. Playlist CEO and ClassPass founding chairman Fritz Lanman and EGYM co-founder and CEO Philipp Roesch-Schlanderer will be named co-founders of the new Playlist organization. Roesch-Schlanderer will also join Monti Saroya, co-head of Vista Equity Partners’ Flagship Fund, as co-chairman of Playlist.
The companies positioned the combination as a bid to create an integrated, global wellness technology platform that spans software, connected hardware, consumer discovery and booking, and employer-sponsored wellness. Playlist powers in-person wellness experiences through AI-driven business software and consumer booking platforms, while EGYM focuses on “repair to prevention” through smart strength equipment, hyper-personalized AI training plans and its EGYM Wellpass corporate fitness network.
Management said the businesses are complementary across product mix and geography. Playlist has a larger footprint in North America and Asia, where EGYM has limited presence, while EGYM brings an established European base that could help expand Playlist’s limited presence in the region.
In 2025, the companies said Playlist and EGYM generated more than $800 million in net revenue while maintaining high-growth momentum and strong profitability. The new equity capital is expected to fund increased investment in artificial intelligence aimed at helping fitness studios, gyms and wellness operators run more efficiently and improve member engagement, while also supporting cross-regional expansion of each company’s offerings.
Playlist describes itself as the parent brand for Mindbody, Booker and ClassPass—platforms that serve experience-driven businesses across fitness, wellness and lifestyle categories—combining AI-driven SaaS tools with consumer products that help people discover and book wellness experiences. EGYM, founded in 2010, said it provides a connected ecosystem spanning corporate access to fitness and health facilities through EGYM Wellpass and technology that equips those facilities with smart strength equipment and digital training solutions.
Affinity Partners, the lead investor in the equity raise, said it views the combination as an opportunity to build a scaled platform in the fitness and wellness technology market. Playlist and EGYM executives framed the deal as a way to connect equipment, software and consumer access in a single network that can support preventative health and measurable outcomes.
KEY QUOTES:
“This merger represents a pivotal moment for both our companies as we continue to build the infrastructure behind the world’s most meaningful in-person wellness experiences. We’re inspired by what EGYM is doing to accelerate that vision with technology and corporate wellness solutions that power wellbeing at scale. By combining our geographies and complementary product portfolios, we’re uniting multiple layers of wellness—software, connected hardware, consumer booking, and workplace wellbeing—into one global platform.”
Fritz Lanman, CEO, Playlist
“Bringing EGYM together with the newly created Playlist under one roof represents a profound opportunity to impact lives through preventative health. We are uniting smart training equipment, club and studio access, management software, corporate wellness, and personalized AI training into one connected ecosystem that will finally prove and scale the true value the fitness industry delivers. Together, we can reduce chronic disease, lower healthcare costs, and make people healthier and happier by shifting the world from repair to prevention.”
Philipp Roesch-Schlanderer, CEO, EGYM
“We have been impressed by the exceptional execution of both companies and believe the combination will create a unique platform that will bring even more value to its customers. Playlist is still in the early innings of its growth trajectory.”
Asad Naqvi, Partner, Affinity Partners
“Playlist and EGYM together create a global platform that connects AI-enabled software, consumer booking and smart fitness equipment to expand access to personalized, technology-driven wellness. We believe the combined scale and connectivity will unlock network effects across studios, employers, and consumers, helping accelerate adoption and deepen engagement.”
Monti Saroya, Co-Head, Vista Equity Partners’ Flagship Fund; Co-Chairman, Playlist
“EGYM has made a transformative impact on the fitness and wellbeing industry since its establishment in 2010. The management team has led the business from strength to strength, driving industry-leading innovations, partnerships, and international expansion. Mayfair’s continued involvement reflects our belief in the potential of the enlarged group and our excitement for the role that digital technology can play in unleashing further advances and growth in the fitness and wellbeing industry.”
Yusuf Hoballah, Partner at Mayfair Equity Partners
