Playsee is a leading neighborhood-centric social media app that provides a platform for everyone in the community to have a voice and connect with others who share the same interests as they do in their local community. Pulse 2.0 interviewed Playsee Head of Brand and Strategy Veronica Lin to learn more about the company.
Lin is responsible for shaping and maintaining Playsee’s brand identity and product offerings in the market.
Playsee’s Core Products
What are the Playsee’s core products and features? Lin said:
“Playsee AILEX is an AI chatbot and local expert that allows people to discover nearby places and connect with others in their neighborhood and the local community around them. With AILEX, highly personalized local recommendations are just a quick chat away – from where to eat and drink, to hangout spots around town, nightlife, things to do, local businesses, and more. What sets AILEX apart from other AI chatbots, search engines, and social media features is its ability to combine the power of AI and local know-how, enabling it to understand and grasp users’ needs and provide accessible lifestyle recommendations with summarized useful tips.”
“Playsee Spots allows users to experience their surroundings from an authentic, unfiltered local perspective. Videos within Playsee Spots spotlight local experiences and activities shared and seen by the locals. Users can find relevant and relatable content others contribute in the same area. For instance, I can discover a live music show happening at a bar nearby that I didn’t know existed by looking at Spots posted around me!”
“Playsee Community is a platform for everybody to create, join, and share topics of interest and experiences with other members of the local community. Users can connect and chat with others in the area who share similar hobbies or discover new activities and communities. For example, if I recently joined the pickleball craze, I can go on communities to join a local pickleball community and connect with fellow enthusiastic players, perhaps even organize some weekly games!”
“Playsee Ads is a solution designed to empower businesses of any size to enhance their local brand visibility. Playsee Ads presents an excellent opportunity for businesses to increase their local foot traffic and foster community engagement.”
Significant Milestones
What have been some of the company’s most significant milestones? Lin cited:
“Playsee has gained over 30 million downloads worldwide, with over 3 billion engagements. We are the designated social media platform for local connectivity and discovery.”
Differentiation From The Competition
What differentiates Playsee from its competition? Lin concluded:
“The core purpose of social media is to connect individuals through shared interests and experiences. The landscape is ever-changing, with new trends and product features consistently emerging. But Playsee’s unique location-centric approach builds long-lasting and grounded relationships between people that live beyond the digital realm.”
