Ploy announced that it has launched out of stealth with a $27 million seed round. The round was led by First Round Capital and Y Combinator.
Ploy is an AI growth platform designed to build, optimize, and operate a company’s website and marketing channels. The platform is now generally available.
The company was founded by Bryant Chou, co-founder and former Chief Technology Officer of Webflow.
Ploy is built around the website as the hub that connects a company’s growth channels. Its AI agents are designed to handle operational and technical marketing work, including designing pages, writing copy, running campaigns, optimizing performance, and syncing data back to a CRM.
The company said the platform runs continuously in the background, helping teams move from idea to live execution without requiring the same level of headcount or manual coordination.
Customers are already using Ploy to run sites and marketing workflows. Hex uses the platform for enterprise account-based marketing with on-brand landing pages. Clay uses its own data to create programmatic SEO pages. Agencies, including Tonik and TNT Growth, are also using the platform for client sites, with TNT creating pages across more than 50 clients.
Ploy is based in San Francisco and New York and is hiring.
KEY QUOTES:
“Over the last few years, growth teams have spent more time measuring than doing — stitching together tools and building dashboards instead of connecting with customers. Ploy closes the gap between having an idea and seeing it live. The landing page for a conference, the ABM page for a key account, the campaign you never had bandwidth for — those just happen now.”
“When answer engines summarize your content and agents browse on your customers’ behalf, your website is the one thing you fully own. But it can’t be a brochure you ship and forget — it has to be alive.”
Bryant Chou, Founder of Ploy
