PodUp, a comprehensive podcasting platform, has raised $5.8 million across two funding rounds to enhance its AI-driven services. Notable investors, such as North Texas Angels and Harvard Business School Alumni Angels, participated in these rounds. The company reached a cash flow positive status in May 2025 and operates with a team of 35 employees.
Founded by serial entrepreneur Nathan Gwilliam, who previously sold Adoption.com—the world’s most-used adoption site—PodUp aims to emulate Shopify’s all-in-one platform model. Shopify, with a market cap of $159 billion as of July 2025, integrated hundreds of tools for e-commerce entrepreneurs. Similarly, PodUp offers over 50 podcasting tools, including 17 AI-powered features designed to help users create, grow, and monetize their podcasts.
The inspiration for PodUp stemmed from Gwilliam’s challenge to produce a daily podcast for over a year, which revealed the need for multiple technologies costing nearly $2,000 per month. This experience underscored the demand for a streamlined, all-in-one platform for podcast creators. The platform’s effectiveness is demonstrated through client success stories, such as Dr. Tamara Nall’s Lead with AI podcast, which reached #1 on Apple Podcasts in the Technology category.
PodUp’s impact extends to serious content creators like Donna Pope, founder of Heart to Heart Adoptions and host of VoicesOfAdoption. After visiting PodUp’s India-based team, Pope was so impressed that she committed to a $217,000 investment in the platform’s $3.7 million seed round. Additionally, PodUp operates PodAllies, a full-service podcast production, marketing, and monetization agency. This service allows busy CEOs and entrepreneurs to record episodes while PodAllies handles the rest, helping them grow their businesses through effective podcast content.
KEY QUOTES:
“Nathan is a seasoned and proven founder who knows what it takes to succeed. What Shopify did for e-commerce, PodUp is doing for podcasters. These guys have created 17 AI tools that help you podcast better and faster, and they’re better than the competition. That’s why our group invested about $1.8 million into PodUp.”
Stuart Draper, Chairman of the Board
“PodUp is doing for today’s content what we did for web content creation in the 90s – making what’s otherwise very complicated and intimidating accessible to a much larger market… When I first saw this idea about a year and a half ago, I knew it was something I wanted to be part of. It has those two critical ingredients – an innovative idea that fills an important place in the marketplace, and someone who can execute and scale it.”
Jason Barney
“This board is fantastic. The owners and leaders are transparent, want feedback, and serve everyone at the highest level of integrity. I’ve invested not just once, but twice.”
Elizabeth Nielsen, a board member and repeat investor
“SaaS for podcasts is something the market really needs, and PodUp has figured out a great solution. With revenue, experienced founders, and clear exit opportunities, 12 of our investors put $147,000 into PodUp.”
Jeff Murphy, Executive Director of North Texas Angels
“They make it easy. They are helping me to grow and be part of that monetization piece. PodAllies is the way to go – it has built my confidence in knowing that the story I’ve wanted to share, I’m doing it.”
Eileen Noyes of The Unsidelined Life Podcast
“There’s nothing like plugging into a professional system, and that’s what PodAllies allows you to do. They literally take you by the hand and lay out everything so your podcast can be the best podcast ever.”
April Taylor of the Jr. Moguls Podcast
