PolicyMap: Geographic Data And Analytics Platform Closes $3 Million

By Dan Anderson ● Dec 29, 2023

PolicyMap – a leading geographic data and analytics company – recently announced closing a $ 3 million Series A financing round led by existing investor Reinvestment Fund and joined by Ben Franklin Technology Partners, Spring Point Partners, PolicyMap Board Members, Employees, and Friends and Family.

PolicyMap is used by over 650 organizations and companies, including government agencies, health-related entities, banks, universities, real estate corporations, nonprofits, and consultants.

The new funding will also be used to scale growth through investment in new sales and marketing expertise, amplifying PolicyMap’s customers’ core use cases: community and market intelligence, site selection optimization, impact evaluation, and go-to-market strategies.

KEY QUOTES:

“At PolicyMap, we aim to be the most trusted resource for geographic data in the United States. We are committed to making our data readily available and easily accessible across our suite of offerings, from the PolicyMap SaaS application to data licensing services and seamlessly embedded mapping tools. We are investing in our data infrastructure and bringing new products to market, which will aid in our quest to both quickly onboard valuable content and easily get it into the hands of our customers through new innovative channels. Empowering decision-makers in diverse markets across the country has always been the core of our mission, and this strategic investment will propel us to achieve that objective.”

  • CEO and Founder Maggie McCullough

“The raise reflects PolicyMap’s stellar growth prospects as it successfully enters into new markets and its ability to deliver data to companies and organizations in new ways that drive deeper insight into the workings of the nation’s neighborhoods.” 

  • Mark Zandi, Chief Economist at Moody’s Economy.com, PolicyMap Board Chair and shareholder

“I couldn’t be more excited about Reinvestment Fund’s follow-on round of investment in PolicyMap. We spun PolicyMap off as a for-profit in 2018, knowing that their value expands beyond markets we traditionally serve. The additional capital allows them to continue to build out their offerings while deepening their footprint in new markets like healthcare.”

  • Don Hinkle Brown, CEO of Reinvestment Fund
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