Popfly, a platform and team of experts helping brands and creators work seamlessly together, announced it has secured over $2 million in seed financing. Led by investor Rand Currier, early significant investor in ShopMy and other startups, the funding round saw participation from early TikTok leaders and founders of Meridian Link, Right Side Up, and Farmers Business Network.
By combining the creator economy’s experienced professionals with the power of intelligent campaigns, Popfly connects leading brands with sought-after creators for UGC partnerships, activations, sponsorships, and more as marketing shifts toward experiential, high-impact campaigns. Used by Hey Dude, Camp Chef, Merrell, The North Face, ALPAKA, and many others, Popfly offers full-service solutions that simplify the lives of marketers and creators around the world.
User-generated content, particularly when shot outdoors, consistently outperforms traditional influencer campaigns. But getting it right is a serious undertaking. Brands, creators, agencies, and software startups are looking to Popfly for results.
KEY QUOTES:
“Brand deals are just the start of the creator economy. The creator economy ecosystem spans fintech, global marketplaces and AI—each fueled by network effects. Popfly has already built the launchpad for new products and greater impact. We’re expanding our team and technology with this capital, resolved to completely upend how creator marketing is done.”
- Taylor Hoekstra, founder and CEO of Popfly
“Popfly is bridging the gap between creators and brands in a way that actually works. (Popfly) is not just a platform, it’s a way to connect, to create, to grow, to expand and of course attract opportunities that really align.”
- Global influencer Lilian Melchert (an early adopter of Popfly with over 9 million followers)
“Popfly has been one of the greatest marketing partners we’ve worked with. Their approach to UGC and ambassadors has unlocked a new way for our brand’s story to be authentically shared.”
- Kris Cody founder and CEO of high-performance outdoor apparel company, Paka Apparel
