Poppulo is a company that is redefining how organizations connect with their people. Pulse 2.0 interviewed Poppulo VP of AI and Analytics, Sanjay Rakshit, to learn more about the company.
Sanjay Rakshit’s Background
What is Sanjay Rakshit’s background? Rakshit said:
“I’ve spent the past two decades building and scaling deep tech organizations, through periods of rapid growth and transformation. My focus is on solving real customer problems through AI products that deliver customer and investor value and drive operational impact. From launching market-first GenAI and speech recognition tools to developing trusted private LLMs and healthcare prediction models, I’ve led global teams in bringing cutting-edge innovations to market, often ahead of the curve.”
The Company’s AI Agents
Can you tell us about Poppulo’s new AI Agents and what inspired their development? Rakshit shared:
“Poppulo’s AI Agents are built specifically to automate and optimize every stage of the communications lifecycle. These agents don’t just analyze data, they deliver real-time, personalized recommendations that help communicators know what to say, how to say it, and when to deliver it. They’re part of our broader Poppulo AI suite, which already includes tools for content creation, translation, analytics, and best practice guidance.”
“These agents understand employee behavior and preferences, allowing them to provide strategic insights. Whether it’s creating targeted content, optimizing delivery, or analyzing employee sentiment, they help communications teams work smarter, move faster, and drive measurable results. Ultimately, it’s about turning employee communications into a real business advantage.”
AI Agents Enhancing Internal Communication
How do these AI Agents enhance internal communication or employee engagement? Rakshit explained:
“By understanding employee preferences and behaviors, the AI Agents help create customized content for different audiences, ensuring that messages actually land and resonate. They eliminate noise by prioritizing what’s most important for each person – reducing information overload. And because they continuously learn from data like sentiment and feedback, they help teams fine-tune their approach over time.”
“The result is a more engaged workforce that feels informed, heard, and aligned with the company’s direction.”
Problems Being Addressed
What specific problems are the AI Agents designed to solve for customers? Rakshit highlighted:
“Communicators used to spend six hours on analysis. AI now gives them that time back so they can focus on delivering the right message in the most effective way. AI is not going to replace communicators; it is going to eliminate administrative burdens so they can focus on what matters most. That’s what our AI Agents are doing for our customers.”
Integrating AI Agents With The Existing Platform
How do AI Agents integrate with Poppulo’s existing platform and products? Rakshit pointed out:
“Poppulo’s AI solution set leverages generative AI for content tailoring, language translation, analytics, and best practice recommendations. However, Poppulo’s AI Agents go further by incorporating employees’ communication preferences, behaviors, and attributes. They go beyond extracting insights and provide strategic guidance for every communicator’s next move. “From analyzing past campaigns and assessing employee sentiment to delivering real-time recommendations for content, delivery, and channel strategies, these agents act as trusted strategic partners to enterprise communications teams.”
Evolution Of The Technology
In what ways do you see the AI Agents evolving in the next 6 to 12 months? Rakshit noted:
“We expect AI Agents to become even more predictive and context-aware. They’ll respond to real-time inputs and anticipate each organization’s communication needs based on patterns, events, and business priorities. Integration with more enterprise systems will also expand their reach, enabling seamless coordination across departments. We’re also focused on refining how agents support leadership communications, change initiatives, and crisis response, all while focusing on the importance of timing, tone, and clarity. Ultimately, the agents will ably guide strategic decisions across the organization with the benefit of institutional knowledge.”
Use Cases
What kinds of use cases are you most excited about as AI Agents roll out to customers? Rakshit cited:
“We’re most excited about use cases where communicators are freed from manual, time-consuming work. Our AI Agents deliver real-time recommendations, auto-generated drafts, and smart targeting—helping teams move faster and with greater confidence. By eliminating the need to manually analyze past campaigns or build content from scratch, communicators can focus on what really matters: engaging employees and driving business outcomes. Because communication is one of the only business functions that touches the entire workforce that reaches the entire workforce, the impact of getting it right—at scale—is enormous.”
Future Goals
What are some of the future company goals? Rakshit emphasized:
“One of our core goals is to lead with AI that’s not just innovative but sustainable. Many companies rely on open, unrestricted tools, but without proper controls, that approach can carry risk. At Poppulo, we believe enterprise AI must operate within secure, well-governed environments that ensure relevance, trust, and long-term value. We focus on building AI that adapts to organizational needs while maintaining clear parameters around data use, security, and performance. It’s not about generic intelligence—it’s about responsible intelligence built for the future of internal communication.”
Additional Thoughts
Any other topics you would like to discuss? Rakshit concluded:
“At Poppulo, we’re redefining how communication is deployed by making AI a core feature, not just a tool. Generative AI and autonomous agents have unlocked the full potential of insight-driven decision-making, allowing us to move into real-time, outcome-based action.”
“By transforming raw data into meaningful, personalized guidance, our AI empowers communicators to focus on strategy while trusting that their data is secure and their messaging is effective. Unlike traditional chatbots, our agents operate autonomously, using data to pursue goals without needing constant input. This shift enables smarter, faster, and more impactful communications—delivering real business value at every stage.”
