PPB Capital Partners announced that former Hightower Advisors CEO Bob Oros has been appointed president, a newly created role aimed at strengthening the firm’s operational capabilities and supporting expansion in private markets.
Oros will work closely with founder and CEO Brendan Lake to oversee business operations, infrastructure, and strategic initiatives. The move reflects increasing demand from wealth advisors seeking access to private market investment opportunities and more robust operational support.
Oros previously joined PPB as vice chairman of the board, gaining deeper insight into the firm’s platform, growth trajectory, and positioning within the wealth management ecosystem. His expanded leadership role is expected to help scale the firm’s capabilities while maintaining its relationship-driven approach.
Founded in 2005, PPB Capital Partners provides advisors with curated access to alternative investments through a high-touch service model. The firm aims to differentiate itself by emphasizing responsiveness, customization, and strong advisor partnerships rather than rapid scale.
With more than 30 years of industry experience, Oros has held senior roles at HD Vest, Fidelity Institutional Wealth Services, and LPL Financial. He also previously served as CEO of Hightower, where he oversaw significant growth in assets under advisement.
In his new role, Oros will manage day-to-day operations, allowing Lake to focus on client engagement and long-term strategy as the firm continues to expand its presence in private markets.
The leadership transition is intended to combine entrepreneurial vision with operational expertise, positioning PPB to capitalize on the growing importance of alternative investments in client portfolios.
KEY QUOTES:
“PPB is one of the best-kept secrets in the industry. It’s a great business playing in one of the most exciting parts of wealth management. After joining the board, and with a closer look at the firm, I realized there was an opportunity to contribute more deeply to strengthening the infrastructure and resources that help advisors deliver private markets solutions to their clients. Private wealth is a very personal business. That personal element is actually an advantage. PPB has built a model around service, responsiveness, and real partnerships with advisors, helping them confidently bring private markets opportunities to clients. As the firm continues to grow, the opportunity now is to invest in the operational depth, technology, and support that allows advisors to scale their alternative investment offerings without adding complexity to their practices. At this point in my career, I’m not looking to take over a company. What excites me is being part of a firm that helps advisors succeed. PPB has built a platform that already delivers tremendous value to advisors, and the opportunity now is to expand the capabilities and infrastructure that help them serve clients and grow their businesses. Allocations to alternatives is a fast-growing segment of the wealth management industry and one of the areas where firms can effectively differentiate their services. Advisors are increasingly looking for partners who can help them access high-quality private markets opportunities while simplifying the operational complexity that comes with them. PPB is uniquely positioned to support advisors in that effort.”
Bob Oros, President & Vice Chairman, PPB Capital Partners
“We started PPB more than 20 years ago, because we were passionate about solving advisors’ problems when it came to alternatives. Bob shares that passion. More importantly for us, I saw firsthand how he came into Hightower and quickly made positive operational changes to support advisor partners and drive significant growth. The most effective founders know when it’s time to bring in someone with deeper operational experience to aggressively capitalize on each opportunity, and I look forward to working alongside Bob to achieve our goals.”
Brendan W. Lake, Founder & CEO, PPB Capital Partners
