Praxis Solutions has announced a significant expansion through the strategic acquisition of WEALTHAWK, an AI technology platform designed to identify money-in-motion events. This innovative platform enables financial professionals to connect with clients precisely when they need expert financial guidance the most, enhancing the service they provide.
WEALTHAWK is already gaining recognition in the financial industry, having received the prestigious Financial Planning Innovation Award in Lead Generation Technology. Influential thought leader Michael Kitces has highlighted WEALTHAWK’s unique approach as a “new category” in his FinTech Map, signaling its potential to transform how advisors engage with their clients.
Specifically tailored for financial advisors, WEALTHAWK excels at pinpointing a variety of critical financial life events. These include initial public offerings (IPOs), mergers and acquisitions (M&A), estate transitions, and numerous other significant milestones. With a comprehensive database featuring over 400,000 potential clients and bolstered by the powerful distribution engine of Praxis Solutions, WEALTHAWK significantly enhances advisors’ ability to identify and connect with individuals during key financial transitions in their lives.
The talented team leading WEALTHAWK brings a wealth of experience and expertise to the platform. Bill Dwyer is a pivotal figure in the establishment of one of the largest distribution organizations in U.S. wealth management at LPL Financial, and his deep understanding of the financial services landscape will play a crucial role in advancing WEALTHAWK’s mission. John Sweeney, a former executive at Fidelity Investments, specializes in platform strategy and advisor enablement. His insights into enhancing advisor capabilities will be instrumental in integrating WEALTHAWK’s technology into everyday practices.
Pat Miller, the founder of StratCap, led operations there for over 15 years and has extensive hands-on experience in product development and wholesaler support. His focus on directly addressing advisor needs will help refine WEALTHAWK’s offerings. Meanwhile, Charlie Shaffer brings 25 years of experience in both institutional and retail distribution, having worked with notable firms such as Russell Investments and Voya Investment Management. His recent work developing technology solutions at TIFIN AMP positions him well to drive innovation within WEALTHAWK.
KEY QUOTES:
“Software alone cannot solve the advisor growth challenge. Adding WEALTHAWK to Praxis combines breakthrough technology with a leadership team that has spent decades helping advisors grow.”
Bill Dwyer, Executive Chairman of Praxis and former distribution leader at LPL Financial
“WEALTHAWK was among the first to focus AI technology on the enormous potential of money-in-motion events, and it has been rewarding to see the concept validated. As we transition the business to Praxis, I could not imagine a team with deeper industry knowledge and technology expertise to lead WEALTHAWK into its next generation helping skilled advisors identify clients in times of need for valuable advice.”
Lori Thiel, founder of WEALTHAWK
