PRC, a privately held healthcare experience improvement firm headquartered in Omaha, Nebraska, has appointed Cynde King, Ph.D., as President and Chief Executive Officer. Founder Joe Inguanzo, Ph.D., who has led the organization since 1980, will transition to the role of Chairman of the Board.
King brings more than twenty years of experience in healthcare research and organizational performance, including over fifteen years in senior leadership at PRC. As the daughter of founder Dr. Inguanzo, she has been a driving force in evolving PRC’s approach to experience improvement, helping healthcare organizations move beyond measurement toward lasting progress in engagement, retention, and outcomes. Her work spans national research initiatives, workforce engagement frameworks, and executive advisory, with a focus on translating complex data into scalable practices that improve the patient, provider, and organizational healthcare experience.
PRC has operated as a privately held, family-owned organization since its founding and will remain so under King’s leadership. The company partners with more than 2,800 hospitals and health systems nationwide, combining real-time data, AI-powered feedback intelligence, and live interviewer insights with consulting and coaching services. Additional organizational updates and innovations are expected to be announced in the coming months.
KEY QUOTES:
“Cynde brings a deep respect for what we’ve built and a clear vision for where we need to go next. This transition is about continuing our mission while evolving to meet the needs of the clients we serve.”
Joe Inguanzo, Founder and Chairman, PRC
“PRC has always believed healthcare can be better. That belief has guided this organization for more than four decades, and it will continue to guide us as we help our clients make meaningful, measurable improvements.”
Cynde King, President and CEO, PRC
