- Rootine announced it has raised $10 million in funding. These are the details.
Rootine announced it has raised $10 million in funding.
Funding amount: $10 million
Funding round: Series A
Investors: Led by Nashville-based Relevance Ventures alongside participation from Techstars and DSM Venturing.
Total funding raised: To date, Rootine has raised $14.5 million
Metrics: The company has delivered over 1 million precision multivitamin packs to customers looking to optimize their complete cellular nutrition. Rootine is built on over 10 years of nutrigenetic science, technology, and algorithm / AI development and combines lab testing and health data to deliver tailored supplements and track results. And The precision formula is tailored to your test results through the analysis of 100+ health data points across your DNA, blood, and lifestyle – and includes up to 20 clinically-proven nutrients, in safe and effective doses for your body, accurate to the mcg
What the funding will be used for: The new funding will be used to hire new talent, forge partnerships and create new distribution channels.
What Rootine does: Thousands of members already count on Rootine to optimize their energy, productivity, and focus. With this support, Rootine can further democratize access to at-home lab testing by supporting the innovation of individualized nutrition supplement formulas targeted at specific needs and insights from integrated wearable data, as the company looks to expand its product offering.
The service offerings include a variety of at-home lab tests including Rootine DNA Test, Blood Vitamin Test, Blood Mineral Test
1.) Precision multivitamin membership begins at $69/mo for 3 months
2.) At-home testing begins at $115 for one-time tests and $95 per quarter for testing memberships
3.) As of 2021, 80% of members see improvement in health with 65% improving stress levels and 55% improving energy levels
KEY QUOTES:
“Rootine is the precision nutrition category leader, redefining how we think about health and nutrition with an unreplicated test-take-optimize process, unmatched data and insights, and unique delivery form factor, microbeads. Cellular nutrition is the foundation for optimal health and performance, and we have a massive opportunity to reverse the leading cause of chronic disease—inadequate nutrition—by focusing on prevention, improved nutrition and lifestyle changes. Relevance Ventures is known for providing hands-on strategic support to wellness startups, and will help us deliver on our mission to bring consumers affordable access to the precision health solutions they deserve.”
— Rachel Sanders, CEO and Co-Founder, Rootine
“We’re eager to support Rootine as they make nutrition more precise and accessible for everyone, based on science-backed insights and their specific health goals. Rootine has the potential to reshape the $500 billion cellular nutrition market through an integrated platform that empowers everyone to take control of their precise nutritional needs.”
— Cameron Newton, General Partner at Relevance Ventures
“I freaking love Rootine. It’s probably my favorite company I’ve ever worked with. Their product is brilliant and I don’t say that just because I’m sponsored by them! It is just a great idea all around! They take your blood, run your DNA, see what your nutrient levels are, and formulate a daily multivitamin specifically around those numbers. It’s brilliant. It works. Why buy some generic random multivitamin when you can get it tailored specifically to your needs? The people in the company are great also and very professional.”
— Professional MMA Athlete Matt Brown
