Prelude Growth Partners recently announced it has entered into a definitive agreement to sell its stake in So Good So You, a fast-growing functional wellness brand known for its refrigerated wellness shots, to Bansk Group. The transaction remains subject to customary closing conditions and regulatory approval.
So Good So You has emerged as the leading premium brand in the refrigerated functional wellness shot category. During Prelude Growth’s investment period as the company’s only institutional investor, the firm worked closely with the founders to expand product offerings, increase brand awareness, and accelerate retail distribution, while maintaining a focus on sustainability, transparency, and company culture.
Founded in Minneapolis, So Good So You produces organic, cold-pressed wellness shots that combine fruits and vegetables with functional ingredients such as probiotics, vitamins, and adaptogens. The company has built a strong nationwide presence and recently expanded into sparkling energy drinks with a national launch at Target.
The company operates as a certified B Corp and manufactures its products in a zero-waste facility powered entirely by renewable energy. It has also been recognized as a Bain Insurgent Brand multiple times and has appeared on the Inc. 5000 list of fastest-growing companies for six consecutive years.
Prelude Growth Partners is a consumer-focused growth equity firm that invests in high-growth brands across categories, including food and beverage, health and wellness, beauty and personal care, and other consumer products and services. The firm typically invests between $15 million and $75 million per company.
Support: Piper Sandler served as financial advisor on the transaction, while Faegre Drinker Biddle & Reath and Finn Dixon & Herling acted as legal counsel to the sellers.
KEY QUOTES:
“Prelude Growth has been an exceptional partner. As female entrepreneurs themselves, Prelude Growth really understood our vision. Their partnership approach and shared commitment to our vision was invaluable as we dramatically scaled our business. Following the many years of significant growth, we look forward to entering this next chapter with Bansk Group.”
Eric Hall, Co-Founder And CEO, So Good So You; Rita Katona, Co-Founder And Chief Brand Officer, So Good So You
“It has been a privilege to support So Good So You to become the leader in its category. Born from a clear mission to make wellness accessible and delicious to all, the Company today delivers exceptional, efficacious products to an ever-growing set of passionate consumers. We are proud to have played an integral role in the Company’s growth story over the past several years and we look forward to seeing all they will accomplish.”
Neda Daneshzadeh, Co-Founder And Managing Partner, Prelude Growth Partners
